Why Winter Driving Demands More than Confidence – and How a Few Small Steps Can Reduce Crash Risk
LOS ANGELES, Jan. 15, 2026 /PRNewswire/ — As winter travel reaches its peak, many drivers assume that experience alone is enough to handle slick roads, reduced visibility, and unpredictable weather. Mercury Insurance cautions that winter driving risks are often underestimated—even by seasoned motorists—and encourages drivers to revisit the fundamentals before heading out.
“Winter driving doesn’t usually fail because of one big mistake—it’s the small things drivers overlook,” said Justin Yoshizawa, Director of Product Management at Mercury Insurance. “Tires that aren’t winter-ready, poor visibility, or a missing emergency item can quickly turn a routine trip into a stressful or dangerous situation.”
Winter Driving Essentials: A Practical Checklist
Start with your tires
Tires are your first line of defense in winter conditions. Check tread depth regularly and confirm tire pressure, which can drop as temperatures fall. Even without snow, cold pavement reduces traction more than many drivers expect.
Prioritize visibility
Shorter days and winter storms make visibility critical. Replace worn wiper blades, top off windshield washer fluid rated for freezing temperatures, and make sure headlights and taillights are clean and fully functional. Seeing—and being seen—matters more than ever.
Carry a winter-ready emergency kit
Even short trips can turn long if weather or traffic conditions change. A basic kit should include a flashlight, phone charger, blanket, water, and simple tools. Think of it as insurance for your insurance—hopefully unnecessary, but invaluable if needed.
Slow down and increase following distance
Cold roads, frost, and black ice don’t always announce themselves. Reducing speed and allowing extra space gives drivers more time to react when conditions change unexpectedly.
Why This Matters Now
Winter driving risks aren’t limited to snowstorms. Cold temperatures alone can affect vehicle performance and road conditions, especially during early morning and evening travel when surfaces refreeze.
“Drivers often think winter risk only applies during severe weather,” Yoshizawa added. “In reality, many winter crashes happen on dry-looking roads where traction and reaction time are quietly compromised.”
Winter driving doesn’t require new habits—just renewed attention. A quick checklist today can help prevent a long day on the roadside tomorrow.
For more seasonal driving tips and risk-prevention guidance, visit MercuryInsurance.com.
About Mercury Insurance
Mercury Insurance (NYSE: MCY) is a multiple-line insurance carrier predominantly offering personal auto, homeowners, renters and commercial insurance through a network of independent agents in Arizona, California, Georgia, Illinois, Nevada, New Jersey, New York, Oklahoma, Texas and Virginia, as well as auto insurance in Florida. Mercury writes other lines of insurance in various states, including commercial, business owners and business auto, landlord, home-sharing, ride-hailing and mechanical protection insurance.
Since 1962, Mercury has provided customers with tremendous value for their insurance dollar by pairing ultra-competitive rates with excellent customer service, through more than 4,200 employees and a network of more than 6,340 independent agents in 11 states. Mercury has earned an “A” rating from A.M. Best, as well as “Best Auto Insurance Company” designations from Forbes and Insure.com. For more information visit www.MercuryInsurance.com or follow the company on X, Instagram or Facebook.
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SOURCE Mercury Insurance Services, LLC
