Launching this October on YouTube, the high-energy animated series transforms beloved physical play into an imaginative, character-driven storytelling world for children and families
BOLINGBROOK, Ill., Oct. 22, 2026 /PRNewswire/ — For nearly 30 years, MAGNA-TILES® has championed Meaningful Play by giving children the tools to build anything they can imagine. Today, the #1 Magnetic Building Sets Brand in the U.S.¹ marks an exciting new chapter with this month’s launch of MAGNA-TALES™, its first-ever animated content series. Premiering this October on YouTube, MAGNA-TALES expands the world of MAGNA-TILES beyond physical play, introducing an original universe filled with vibrant characters, catchy music and engaging storylines designed to captivate kids and inspire off-screen creativity.
Built from the ground up with original, character-driven IP and storylines, MAGNA-TALES was inspired by the enduring popularity of the MAGNA-TILES’ core product line, and surging consumer excitement for their new thematic sets and Figures. The new animated series introduces kids to a delightful world of characters—including Maggie, Tyler, Sparky, Clyde, and Mayor Rudy, a heartfelt homage to MAGNA-TILES founder Rudy Valenta.
Viewers can join Tyler, Maggie, and their friends in Builders Bay as they dream big and build their way through every adventure! Fans will recognize MAGNA-TILES sets including the new Undersea Adventure set from the 2026 Ocean Collection, and can also look forward to quirky surprises, such as recurring appearances by fainting goats across Season 1 episodes.
Striking the ultimate balance between education and entertainment, MAGNA-TALES delivers screen time that parents can feel good about. The series reinforces open-ended creativity and problem-solving while encouraging children to bring the stories they watch on screen to life with their own hands-on MAGNA-TILES creations at home.
“MAGNA-TALES represents another thrilling evolution for our brand,” said Michael Valenta, President at MAGNA-TILES. “For decades, families have trusted MAGNA-TILES to ignite imaginations in homes and classrooms. With MAGNA-TALES, we are connecting the stories children love watching with the worlds they build themselves, creating an authentic, cohesive ecosystem of fun, learning, and Meaningful Play.”
The premiere of MAGNA-TALES on YouTube this month is just the beginning. In January 2027, MAGNA-TILES will release new companion toys featuring Maggie, Tyler, Sparky, and Clyde, bringing the connection between storytelling, content, and hands-on play full circle. The new MAGNA-TALES Friends Pack, featuring the show’s main characters is available now for presale on Amazon.
In addition to its entertaining episodes, MAGNA-TALES features original songs that bring even more fun to the experience. From the catchy new ‘Click It’ song to the Halloween favorite ‘MAGNA-TALES Spooktacular,’ these toe-tapping tunes are sure to become family favorites and have kids singing and dancing along.
Families can watch MAGNA-TALES on YouTube. New episodes and songs will continue to roll-out weekly through the end of the 2026 holiday season.
About MAGNA-TILES®
MAGNA-TILES® is the original magnetic construction brand, born in the classroom in 1997. Invented by an educator, for educators, from these humble beginnings, MAGNA-TILES has grown to become America’s #1 Magnetic Building Sets brand (Source: Circana, LLC, Retail Tracking Service, US, Magnetic Building Sets by Brand, USD Sales, 12 ME Dec 2025) and an essential tool for every child’s growing mind.
Through word of mouth and hands-on experience, MAGNA-TILES sets steadily found their way into neighborhood toy stores, at the urging of families who were seeking ways to bring education, enrichment and Meaningful Play to their home. Today, while MAGNA-TILES sets are now a staple in millions of homes and classrooms across 80+ countries, our work is never complete, because the MAGNA-TILES brand is fueled by a child’s endless imagination. Visit MAGNA-TILES.com and follow @magnatiles for more information.
¹Source: Circana, LLC, Retail Tracking Service, US, Magnetic Building Sets by Brand, USD Sales, 12 ME Dec 2025
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