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PALM BEACH, Fla., Oct. 1, 2026 /PRNewswire/ — This Breast Cancer Awareness Month, Lilly Pulitzer is proud to support The Pink Agenda, a nonprofit committed to raising money for breast cancer research and awareness, through Petals With A Purpose, the latest chapter of the brand’s ongoing Print with Purpose initiative. Rooted in optimism, community, and Lilly Pulitzer’s enduring belief in the power of color and print to bring people together, the partnership brings fashion and philanthropy together in support of a meaningful cause.
For more than 65 years, Lilly Pulitzer’s hand-painted prints have served as a joyful expression of optimism, confidence, and individuality. This October, the brand is encouraging its community to wear pink with purpose, helping grow awareness and show support for breast cancer research through a print that carries both history and meaning.
As part of Lilly Pulitzer’s ongoing Print with Purpose initiative—which brings together the brand’s iconic prints, charitable partnerships, and commitment to giving back—Lilly Pulitzer will make a $15,000 donation to The Pink Agenda in support of breast cancer research, regardless of sales from the collection.
Through Petals With A Purpose, Lilly Pulitzer invites its community to do more than wear pink this Breast Cancer Awareness Month—to wear pink with purpose, grow awareness, and help support the continued advancement of breast cancer research.
“We’re incredibly proud to partner with The Pink Agenda and use the joy and optimism of Lilly to help raise awareness and support for breast cancer research. For this year’s Print with Purpose, it felt especially meaningful to revisit A Rose By Any Other Name, a hand-painted archival print originally created in 1969. Bringing this beautiful piece of Lilly history back with a renewed purpose allows us to celebrate our heritage while supporting The Pink Agenda’s important work and a cause that touches so many women, families, and communities,” said Michelle Kelly, Lilly Pulitzer CEO.
At the heart of Petals With A Purpose, A Rose By Any Other Name, is reimagined across a seven-piece capsule of signature Lilly styles. Featuring cozy pajamas, slippers and a blanket, the vintage floral emerges from the brand’s Print Vault with renewed meaning for Breast Cancer Awareness Month. Vibrant, feminine, and unmistakably Lilly, the collection celebrates the enduring symbolism of the rose while inviting the Lilly community to wear pink with purpose, raise awareness, and show support for breast cancer research with The Pink Agenda throughout October.
“We are thrilled to partner with Lilly Pulitzer this Breast Cancer Awareness Month and see A Rose By Any Other Name print take on such a meaningful new purpose. Partnerships like this allow us to engage new communities in our mission and continue raising critical awareness and funds for breast cancer research,” said Serra Eken, Managing Director, The Pink Agenda.
The Petals With A Purpose collection is available at Lilly Pulitzer retail locations and online at LillyPulitzer.com.
To learn more about The Pink Agenda and its mission, visit thepinkagenda.org. To shop Lilly Pulitzer’s Print with Purpose collection, visit LillyPulitzer.com/new/print-with-purpose/.
About Lilly Pulitzer
In 1959, Lilly Pulitzer set out to create her own happiness, opening a juice stand in Palm Beach. In need of an everyday uniform, she asked her dressmaker for something to camouflage splashes of citrus juice. The result? A comfortable, sleeveless shift dress made of colorful printed cotton.
Since those early days, Lilly designs have been beloved for their casual glamour, vibrant optimism, and endlessly joyful spirit. Lilly was an original with the confidence to break all the rules, the humility to pull it off, and the vision to make women feel as good as they look. Today, her spirit is reflected in the brand’s imaginative prints and lively colors, which inspire everyone to shine bright and stand out. A wholly owned subsidiary of Oxford Industries (NYSE: OXM), Lilly Pulitzer can be found online and in company-operated retail stores, Signature Stores and major department stores nationwide. To learn more, please visit www.lillypulitzer.com.
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About THE PINK AGENDA
The Pink Agenda (TPA) is a nonprofit organization committed to funding breast cancer research, providing critical support for those affected by breast cancer, and raising awareness among young professionals. Founded on the belief that engaging today’s generation can help drive tomorrow’s breakthroughs, TPA mobilizes communities to advance innovative research, improve patient outcomes, and support programs that enhance the lives of those impacted by breast cancer. Through fundraising, education, and strategic partnerships, TPA is helping move the breast cancer community closer to better treatments, improved quality of life, and ultimately, a cure. To learn more, please visit www.thepinkagenda.org.
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