OCEANSIDE, Calif., Sept. 22, 2026 /PRNewswire/ — Today, Kindred Bravely, a leading maternity and nursing intimates brand, launches BareBond™, the first nursing bra collection built with true bonded, no-sew construction in cotton and powered by patent-pending SoftFuse™ technology — a breakthrough that reasserts Kindred Bravely’s role as the category’s leading innovator for breastfeeding moms.
“Breastfeeding moms have always had to choose between comfort and support. We built BareBond™ to close that gap, and to prove a nursing bra doesn’t have to sacrifice style to do its job well,” said Carrie Welch, CEO of Kindred Bravely. “Bonded construction in cotton is a first for this category, and it’s the biggest leap we’ve made in a decade of designing for pregnant, nursing, and pumping moms. Once she puts it on, it will become the bra she reaches for every single day.”
A First for the Category
Nursing bras have long been engineered for function alone. BareBond™ was built to prove that support and beauty can exist in the same bra. Its bonded, no-sew construction eliminates wires and traditional seams entirely, creating a truly seamless shape that sits naturally against the body — refined, considered, and unmistakably feminine, without sacrificing support. Scalloped edging adds to the collection’s elevated feel, proof that a bra built for function doesn’t have to look like one. Patent-pending SoftFuse™ technology provides strategically placed ribbing for targeted support and lift, keeping the bra lightweight and shaped, not simply held together.
The result is a bra built from breathable cotton, designed to adapt to a body that’s constantly changing — through pregnancy, postpartum, and everyday motherhood — without losing its shape or support. Nursing clips are built into every bra style, offering quick, one-handed access without disrupting the bra’s clean silhouette.
Introducing the BareBond™ Collection
BareBond™ launches as a complete system, not a single product. The collection includes three bra silhouettes, each made with bonded construction, plus matching seamless underwear crafted using that same cotton bonding process. Every piece is available in coordinating shades for effortless mixing and matching.
For more than a decade, Kindred Bravely has built its name by listening to what breastfeeding moms actually need and designing for it directly. BareBond™ is the clearest expression yet of that mission, proof that a brand built on solving real problems is also capable of leading the category forward in design.
View the full collection here: https://www.kindredbravely.com/collections/barebond-cotton-collection
About Kindred Bravely
Kindred Bravely is a leading maternity and nursing apparel brand creating thoughtfully designed essentials for pregnancy, postpartum, and motherhood. The brand combines comfort, function, and style to create products that support women through every stage of their motherhood journeys.
For more information, visit https://www.kindredbravely.com/
Media Contact: Christine Caravana I ccaravana@michelemariepr.com
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SOURCE Kindred Bravely
