Partnership taps creator-led economy model to unlock consumer growth
Koala Puffs meet-and-greet event by Eaze at Growcery Mid-City in Los Angeles on April 11th
LOS ANGELES, April 7, 2026 /PRNewswire/ — KANHA by Sunderstorm today announced a first-of-its-kind creator partnership with Koala Puffs, one of cannabis culture’s most recognized online voices, in collaboration with Eaze, California’s leading cannabis delivery and retail platform. The collaboration includes the release of KANHA Peach Paradise, a limited-edition THC gummy crafted for calm, clarity, and today’s always-on consumer. Formulated with high CBD for a smooth, approachable experience, it is designed to enhance moments of reset, whether winding down in the evening, settling into social settings, or carving out balance during the week.
In cannabis, where strict regulations continue to limit traditional advertising, paid amplification, and direct consumer targeting, brands must find more credible and culturally fluent ways to show up. For KANHA, that means investing in a structured, multi-platform creator strategy that meets consumers where they already are, across social media, livestreams, Instagram, and TikTok, through voices that feel familiar and earned rather than imposed. Known for her honesty and unfiltered approach, Koala Puffs brings both credibility and cultural relevance to the partnership, making her an ideal collaborator as KANHA expands how it engages modern consumers.
“I’ve always been about keeping it real with my followers,” said Koala Puffs. “That’s what makes this Peach Paradise collab with KANHA feel so special to me. I’ve known about the brand for a long time, but touring their facility gave me a new level of admiration for what they do. I’ve been to a lot of facilities, and with KANHA, you can tell they truly care about quality and how their products are made. Their Fresh Promise standard reflects that. It’s good vibes, clean quality, and a brand that really respects the culture.”
Developed under KANHA’s Fresh Promise standard, Peach Paradise reflects the brand’s commitment to clean ingredients, consistent dosing, and exceptional flavor. The Koala Puffs collaboration also reflects a broader evolution in KANHA’s strategy, serving as the opening move in a larger creator model centered on authenticity, trust, and real connection
The partnership will extend beyond digital through Growcery by Eaze, a new generation of licensed cannabis retail that is curated, community-facing, and designed for consumers who expect more from the in-store experience.
The partnership will also come to life in person through a Koala Puffs meet-and-greet at Growcery Mid City in Los Angeles on Saturday, April 11, offering consumers a chance to connect with the creator and experience Peach Paradise firsthand ahead of 4/20.
“This partnership marks the beginning of a creator strategy we’ve built with intention, one that treats cannabis culture with a mutual respect,” said Angela Cheng, Chief Marketing Officer at KANHA by Sunderstorm. “Koala Puffs is authentic, community-first, and deeply connected to her audience, which makes her a natural partner for KANHA. Peach Paradise speaks to consumers navigating real stress in everyday life, and at a time when anxiety and overwhelm are more prevalent than ever, we’re committed to creating products that support moments of calm and balance.”
About Sunderstorm
Founded in 2015, Sunderstorm is a leading cannabis house of brands, home to the cult-favorite pre-roll line, Lime, and KANHA, a globally recognized edibles and vapes brand. A premium market leader, KANHA is known for category-defining innovation, including the industry’s first fast-acting gummy and edibles backed by the brand’s Fresh Promise; a commitment to zero pesticides, rigorous testing, and nitrogen-flushed packaging for optimal freshness. Sunderstorm operates across key U.S. markets including California, Nevada, Massachusetts, and Illinois, with expanding international reach across Thailand, Japan, Europe, and Australia. KANHA’s hemp-derived gummies are also available in 30+ additional U.S. states via kanhalife.com.
About Koala Puffs
Koala Puffs is a cannabis content creator known for his authentic, community-driven approach to cannabis culture across Instagram, TikTok, and live streaming platforms. With a deeply engaged following built on trust and transparency, Koala Puffs has become one of the most recognizable voices in the cannabis creator space.
About Eaze
Eaze is California’s leading cannabis delivery and retail platform, serving consumers across the state through its app-based delivery service and its growing footprint of Growcery retail locations. Eaze is committed to making legal cannabis accessible, safe, and easy for all Californians.
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SOURCE Sunderstorm
