New wealth management firm combines personalized guidance with comprehensive planning and institutional resources
NEW YORK, Oct. 20, 2026 /PRNewswire/ — Kamar Plunkett and Shara Thomas today announced the launch of Iron Shore Wealth Strategies, a firm focused on delivering clear guidance and comprehensive, client-focused planning to individuals, families, and business owners.
“After working within large financial institutions, we saw an opportunity to create an experience that brings the different areas of a client’s financial life together,” said Kamar Plunkett, Co-Founder of Iron Shore Wealth Strategies. “Our goal is to provide clients with a clear understanding of where they are, where they want to go, and how the decisions they make today can help support that future.”
Through its partnership with Fifth Avenue Financial (FAF), a MassMutual firm, Iron Shore Wealth Strategies has access to a broad investment platform, advanced planning capabilities and an established support infrastructure. The relationship allows Iron Shore to pair the resources and capabilities of a larger institution with the highly personal, relationship-driven experience of a boutique wealth management firm.
“For me, this work has always been deeply personal,” said Shara Thomas, Co-Founder of Iron Shore Wealth Strategies. “Financial guidance can have a meaningful impact when it is delivered with clarity, care, and an understanding of what truly matters to the people we serve. We built Iron Shore to be a steady resource for our clients—helping them understand not only what is possible, but how each financial decision connects to their lives, their priorities, and the people they care about most.”
“We are excited to partner with Kamar and Shara as they launch Iron Shore Wealth Strategies,” said Scott Greenfield, CEO of Fifth Avenue Financial. “Their client-first mindset and commitment to thoughtful, comprehensive planning make them a strong addition to our advisor community. They have a clear vision for the experience they want to create, and we look forward to supporting them as they build Iron Shore.”
About Iron Shore Wealth Strategies
Iron Shore Wealth Strategies is a wealth management firm founded by Kamar Plunkett and Shara Thomas. The firm works with individuals, families, and business owners to bring greater clarity and coordination to their financial lives through comprehensive planning and personalized guidance. Iron Shore combines the personal attention of a boutique firm with access to the resources, technology and planning capabilities available through its relationship with Fifth Avenue Financial.
About Fifth Avenue Financial
Fifth Avenue Financial is an established financial services organization associated with MassMutual. Headquartered in New York City, Fifth Avenue Financial provides comprehensive insurance, investment, and financial planning solutions supported by a commitment to exceptional service and long-term client relationships.
Local firms are sales offices of Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001 and are not subsidiaries of MassMutual or its affiliated companies. Securities and investment advisory services offered through qualified registered representatives of MML Investors Services, LLC. Member SIPC. Iron Shore Wealth Strategies is not a subsidiary or affiliate of MML Investors Services, LLC, or its affiliated companies. 90 Park Avenue, 17th Floor, NY, NY 10016 (212) 536-6000. CRN202910-23296979
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SOURCE Fifth Avenue Financial; Iron Shore Wealth Strategies
