Campaign Launches Today to Celebrate Asian Entertainment’s Passionate, Global Fan Base
LE SSERAFIM to Curate an Exclusive Watch List of Their Favorite Asian Series for Viki Fans
SAN MATEO, Calif., Oct. 14, 2026 /PRNewswire/ — Rakuten Viki, the leading destination for Asian entertainment, has launched a new brand campaign starring global K-pop group LE SSERAFIM. “Viki Pass It On” celebrates the passionate fans powering Asian entertainment’s skyrocketing global popularity with a video spot running on CTV as well as major social and digital channels. In addition, LE SSERAFIM has curated a watch list for Viki subscribers of the group members’ favorite Asian series.
Created in partnership with creative agency UNFOLD, “Viki Pass It On” launches today in the U.S. and other key global markets. Watch the spot here.
The campaign launches as Viki’s audience approaches 130 million registered users and follows the recent premiere of Viki’s original K-drama co-production Dive into You. Next up is the debut of another co-production, The Painted Soul, a Korean animated series coming to Viki on October 21.
The ad spot celebrates fans’ passion for Asian entertainment. As LE SSERAFIM prepares to take the stage, the group passes around a mobile device, with each member spotlighting a favorite Viki show that reflects her personality – from addictive K-dramas and swoon-worthy C-dramas to variety shows. Each handoff captures the essence of how fan culture spreads: the thrill of discovering something you love and sharing it with your friends.
“Asian entertainment, from K-pop to Korean and Chinese dramas, has found a passionate global audience because of the extraordinary talent behind it, the compelling stories, and the fans who share it with each other,” said Karen Paek, vice president of Marketing at Viki. “This campaign is a tribute to those fans, and we’re proud to celebrate them alongside LE SSERAFIM.”
LE SSERAFIM is a K-pop group formed in 2022 whose members include KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE. They recently kicked off the ‘2026 LE SSERAFIM TOUR ‘PUREFLOW,” spanning Korea, Japan, North America, Europe, and Asia. LE SSERAFIM recently released the single album Made My Night, which was followed with appearances and live events including a headline performance at BlizzCon® 2026 and at the iHeartRadio Music Festival, becoming the first K-pop girl group to take the festival stage.
Viki is available to watch for free (with advertisements) or without advertisements through tiered subscriptions of Viki Pass Standard and Viki Pass Plus, and is available on web and several platforms via desktop, mobile, streaming devices, and connected TVs.
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About Rakuten Viki
Rakuten Viki is a leading global destination for Asian entertainment, attracting audiences worldwide with an extensive library of dramas, variety shows, movies, and Viki Originals from across Asia. With more than 127 million registered users in 190+ countries and territories, Viki’s personalized streaming experience allows fans to discover and watch stories they love, brought to life through curated content and high-quality subtitles. Part of Rakuten Group, Inc., a global powerhouse in e-commerce and internet services, Viki and its entertainment news site Soompi connect a global community of passionate fans through Asian entertainment.
About LE SSERAFIM
LE SSERAFIM, consisting of KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE, are the first girl group formed by SOURCE MUSIC under HYBE. Since their powerful debut in May 2022 with 1st mini album FEARLESS, they have steadily expanded their global presence. The group entered the Billboard 200 at No. 14 with 2nd mini album ANTIFRAGILE, reached No. 6 with their 1st studio album UNFORGIVEN, and most recently earned their fifth consecutive Top 10 album as ‘PUREFLOW’ pt. 1 debuted at No. 10. Their first English single “Perfect Night” became a global hit, followed by their first Billboard Hot 100 entry at No. 99 with “EASY.” In April 2024, LE SSERAFIM became the fastest K-pop act to perform at Coachella following their debut and have taken stage at major international events including MTV VMAs and EMAs. “SPAGHETTI (feat. j-hope of BTS)” later reached No. 50 on the Billboard Hot 100, the group’s highest-charting single to date, and earned a Best K-Pop nomination at the 2026 MTV Video Music Awards. The nomination marked their second at the VMAs, following their 2024 win for PUSH Performance of the Year with “EASY.” In 2026, LE SSERAFIM are taking their ‘PUREFLOW’ world tour across Asia, North America, and Europe, alongside the release of their 2nd single album Made My Night.
Beth Mellow- Beth_Mellow@dkcnews.com
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SOURCE Rakuten Viki
