Expanded partnership puts JOOLA’s name on pickleball’s leading rating platform and brings a $30 JOOLA gift card to DUPR+ members in eligible countries, alongside a growing suite of premium benefits.
Key Highlights:
- JOOLA becomes title sponsor of DUPR, introducing “DUPR powered by JOOLA”
- DUPR+ members in eligible countries receive a $30 JOOLA gift card, more than the cost of a $19.99 annual membership
- Builds on JOOLA’s roles as Official Ball of DUPR (JOOLA HC-40) and title sponsor of the DUPR College Pickleball Tour
DELRAY BEACH, Fla., Oct. 22, 2026 /PRNewswire/ — DUPR (Dynamic Universal Pickleball Rating), the world’s leading pickleball ratings platform, today announced JOOLA as its new title sponsor, marking a significant expansion of the existing partnership between the two organizations and introducing a new era of “DUPR powered by JOOLA.”
As part of this expanded partnership, JOOLA is bringing immediate value to the DUPR community. DUPR+ members in eligible countries will now receive a $30 JOOLA gift card redeemable toward any JOOLA product, exceeding the $19.99 cost of an annual DUPR+ membership.
The new title sponsorship builds on JOOLA’s existing commitments as title sponsor of the DUPR College Pickleball Tour and Official Ball of DUPR, with the JOOLA HC-40 named the official ball earlier this year for DUPR-operated and sanctioned competition, including Minor League Pickleball and College Pickleball. The two organizations share a commitment to elevating the player experience and advancing pickleball worldwide.
“What makes this expanded partnership especially exciting is the immediate value we’re bringing to our players,” said Tito Machado, CEO of DUPR. “With a $30 JOOLA gift card included in an annual DUPR+ membership that costs just $19.99, players gain greater access to JOOLA’s industry-leading paddles and equipment, alongside DUPR’s advanced performance analytics and pickleball’s largest digital platform. The gift card alone exceeds the cost of membership, and that’s exactly the kind of value we want to deliver to players at every level.”
For JOOLA, the expanded relationship brings its brand even closer to the infrastructure players use to measure and understand their game.
“At JOOLA, we believe every player deserves access to quality equipment and a great experience on the court,” said Richard Lee, President and CEO of JOOLA. “DUPR and JOOLA are built around the same goal: helping players get better. DUPR shows players where their game stands, and we give them the equipment to take it further. With a $30 JOOLA gift card for DUPR+ members, we’re putting that belief directly in players’ hands.”
To learn more about the partnership and explore DUPR+ membership benefits, visit dupr.com/duprplus.
About DUPR
DUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world’s leading clubs, tournaments, leagues and players. DUPR’s dynamic rating system unifies pickleball across age, gender and location by analyzing match results to accurately evaluate all players across a 2.000–8.000 scale. DUPR is the official pickleball rating of leagues, tournaments and clubs around the world, including Global Pickleball Federation (GPF), USA Pickleball (USAP), United Pickleball Association (UPA), Professional Pickleball Association (PPA), Major League Pickleball (MLP), Pickleball.com, Life Time, The Picklr, National Team Pickleball League and National Pickleball League. It also owns and operates Minor League Pickleball and the College Pickleball Tour, two of the biggest amateur leagues in the sport. Players and operators can visit www.dupr.com to sign up and learn more.
About JOOLA
Founded in 1952, JOOLA is a globally recognized brand specializing in table tennis and pickleball equipment. With a commitment to innovation and quality, JOOLA continues to lead the way in racquet sports, providing athletes and enthusiasts with the tools they need to excel at every level. JOOLA’s roster of world-class athletes includes Ben Johns, Anna Bright, Federico Staksrud, Tyson McGuffin, Hugo Calderano and other top professionals. For more information, visit www.joola.com.
Contact: kyrill@mydupr.com
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SOURCE DUPR
