Model and mother of three Chanel Iman reflects on the holiday dressing she grew up with and the traditions she now creates with daughters Cali, Cassie and Capri, in a campaign celebrating the keepsakes families hold onto for years to come.
NEW YORK, Oct. 14, 2026 /PRNewswire/ — Janie and Jack today unveiled “The Memories We Wear,” its holiday campaign starring model and mother Chanel Iman. Built on real family memory, the campaign celebrates timeless style and the special pieces parents keep long after they are outgrown, bringing them back to the moments they were worn and the memories made along the way.
For Iman, getting dressed up for Christmas has always been part of what made the season feel special. Her mother turned the holidays into an occasion, from the velvet bows and patent shoes to the excitement of getting ready together as a family. Today she carries that forward with her three daughters, planning their looks for Christmas parties, Christmas Eve and family photos, and saving the pieces that mark each age. “The Memories We Wear” captures that thread between generations, centering on keepsake-worthy pieces made to be worn, remembered and passed down.
“That first Christmas together as a blended family will always be really special to me,” said Chanel Iman. “All of the kids wore Janie and Jack, and those outfits represent so much more than just what they were wearing. It was the beginning of a new chapter for our family. When the kids look back at that photo years from now, I hope they see how loved they were and remember how special it was for all of us to come together and create those memories.”
“What I love most about this campaign is that Chanel already had a special memory of Janie and Jack with her family before we ever worked together,” said Alison Stiefel, Chief Marketing Officer of Janie and Jack. “The holidays are filled with traditions, and getting dressed up is such a meaningful part of them. We create beautiful, timeless pieces for those moments, but it’s the memories families make while wearing them that last forever.”
For the campaign, Iman’s daughters wear the season in black and white, each in her own silhouette. The Velvet Spotlight Dress pairs a soft velvet bodice and boatneck with a dotted tulle skirt. The Velvet Trim Bow Dress comes in cream with black velvet trim, a bow and a ruffle hem. The Scalloped Wide Leg Jumpsuit is finished with a contrast collar, scalloped trim and a bow. The looks coordinate without matching, a nod to the way Iman styles her girls for Christmas Eve, holiday parties and the family photo. Fully lined and made for dressing up, they are pieces families hold onto, from holiday portraits and family dinners to the first visit with Santa.
Featured Looks
- The Velvet Spotlight Dress, $109, sizes 6–12M to 12 (online exclusive)
- The Velvet Trim Bow Dress, $89, sizes 6–12M to 16
- Scalloped Wide Leg Jumpsuit, $89, sizes 12–18M to 12
- Available at JanieandJack.com and in select Janie and Jack stores.
About Janie and Jack
Janie and Jack is a design house offering thoughtfully crafted clothing for babies, toddlers, girls and boys, because individual style starts early. Known for timeless style, exceptional quality and meaningful storytelling, each season’s collections feature charming twists on classic fashion, with thoughtful details and memorable gifts designed to celebrate family and elevate everyday moments into cherished memories. Its curated marketplace extends this perspective into home décor, toys and baby gear, offering a beautifully edited one-stop destination for every stage of family life.
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SOURCE Janie and Jack
