The British fashion journalist, founder and mother of two curates 12 fall looks for Janie and Jack, bringing English country style to the American childrenswear house as it expands in the UK
SAN FRANCISCO, Sept. 23, 2026 /PRNewswire/ — When Louise Roe brought her first daughter home from the hospital in Los Angeles, she dressed her in Janie and Jack. Years later, that first family memory has come full circle. Roe, a British fashion journalist and mother of two whose career spans over a decade of style coverage across the U.S. and UK, has been tapped by Janie and Jack to curate a selection of looks shaped by her distinctly British approach to family style. The Louise Roe Edit arrives as Janie and Jack builds its UK presence following the opening of its first London store in Chelsea.
Drawing on Roe’s English upbringing and the pieces she gravitates toward for her own daughters, the edit brings together equestrian influences, heirloom florals, cable knits and tailored classics, pairing the romance of the English countryside with Janie and Jack’s American heritage. Featuring 12 fall looks, among Roe’s selections include a heritage plaid jumper, a romantic tiered floral dress, a charming gingham dress, classic cable knits and tailored outerwear.
For Roe, the partnership is rooted in more than style. It connects the brand that dressed one of her earliest moments as a mother with the way she dresses her family today. The result is a wardrobe that feels both familiar and fresh: a modern expression of classic style designed for childhood’s most treasured occasions and everyday rituals alike.
“Louise has an authentic connection to Janie and Jack and a point of view on style that naturally bridges British and American influences,” said Alison Stiefel, Chief Marketing Officer of Janie and Jack. “Her British perspective pairs beautifully with the classic American style at the heart of our brand. As we continue to grow our presence in London, she felt like the perfect person to bring those two worlds together through her edit of our fall collection.”
“Janie and Jack has been part of my family’s life since my eldest daughter was born, and that’s what makes this so personal,” said Louise Roe. “As a British mother raising my daughters between two cultures, I wanted to bring together the romance of British heritage dressing with the warmth that Janie and Jack does so beautifully. These are the pieces I’d reach for on a countryside weekend, a family celebration, a first day of school, and then pass down and love all over again.”
To celebrate the launch, Janie and Jack and Roe will host an intimate preview at the Crosby Street Hotel in New York on September 19. Set against an English garden inspired backdrop, the event will showcase all 12 looks on young models alongside a live youth ensemble performance and hands on family activities, bringing the edit’s countryside meets city aesthetic to life for media, creators and friends of the brand.
The Louise Roe Edit launches at Janie and Jack in-store and online in the U.S. beginning September 14, 2026, and in the UK on Tuesday, September 22nd. Available in girls and boys sizes ranging from newborn to age 12.
About Janie and Jack
Janie and Jack is a design house offering thoughtfully crafted clothing for babies, toddlers, girls and boys, because individual style starts early. Known for timeless style, exceptional quality and meaningful storytelling, each season’s collections feature charming twists on classic fashion, with thoughtful details and memorable gifts designed to celebrate family and elevate everyday moments into cherished memories. Its curated marketplace extends this perspective into home décor, toys and baby gear, offering a beautifully edited one-stop destination for every stage of family life.
About Louise Roe
Louise Roe is the founder of homewares brand Sharland England. She began her career as an editor, writing for Vogue, the Telegraph, Elle and In Style magazine. In 2009 she moved to Los Angeles to work in the entertainment industry for NBC and ABC networks. After a decade in the US, Louise returned with her husband and two daughters, to live in London.
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SOURCE Janie and Jack
