New Fort Worth and Plano showrooms give shoppers hands-on control over comfort, position and temperature
SPRINGFIELD, Mo., Oct. 22, 2026 /PRNewswire/ — iSense®, the sleep brand giving consumers greater control over how they sleep, is bringing two new showrooms to Dallas-Fort Worth. The Fort Worth location recently opened, and Plano follows at the end of the month on Friday, October 30, expanding the company’s retail footprint into one of the nation’s largest metropolitan markets.
The new stores bring iSense’s approach to Personalized Sleep to DFW, giving shoppers the opportunity to experience how comfort, support, sleep position and temperature can be personalized around the way they sleep. Rather than simply testing a mattress for a few minutes and choosing among predetermined firmness levels, visitors can actively explore different settings and find what feels right for them.
“Buying a mattress is incredibly personal, but the traditional shopping experience often treats everyone as though they should sleep the same way,” said Paul Longman, CEO and Founder of iSense. “We built iSense around a different idea: your mattress should adapt to you. These stores give people the opportunity to take control of their comfort and experience what Personalized Sleep actually means.”
At the center of the experience is iSense’s patented Comfort Control™ Technology, which allows each sleeper to independently adjust the feel of their side of the mattress from softer to firmer while maintaining the support and feel of a premium mattress. Couples can personalize their individual comfort without having to compromise on a single setting.
A Store Designed Around the Way You Sleep
The Fort Worth and Plano showrooms are designed to be more than places to browse mattresses. iSense Comfort Control Specialists help visitors explore their individual sleep preferences and address factors that can interfere with comfortable sleep, including firmness, sleep position and temperature.
Beyond comfort, visitors can explore how adjustable sleep positions and temperature-control options can address their individual preferences and common sleep disruptors. With guidance from an iSense Comfort Control Specialist, shoppers can experiment with different solutions and build a sleep environment around what works best for them.
The stores also feature additional products designed to enhance the sleep and relaxation experience, including premium bedding and massage chairs. Visitors can enjoy a complimentary 15-minute massage chair experience while exploring the showroom.
Walk-ins are always welcome, while customers who prefer dedicated time with a Comfort Control Specialist can schedule a private Personalized Sleep Consultation.
Expanding the iSense Experience in DFW
The new stores build on iSense’s existing showroom in Springfield, Missouri, and its growing presence in Dallas-Fort Worth. The company’s Mobile Showroom will continue serving select DFW communities, providing another way for customers to experience iSense outside the traditional retail environment.
The Fort Worth and Plano openings also give existing iSense customers in North Texas a local destination to experience what’s new from the brand, explore additional sleep solutions and receive personalized assistance.
iSense Fort Worth
Now open
4811 Overton Ridge Blvd., Suite 200
Fort Worth, TX 76132
iSense Plano
Opens October 30, 2026
8240 Preston Road, Suite 185
Plano, TX 75024
For more information about iSense and its Dallas-Fort Worth locations, visit myisense.com.
About iSense®
Founded in 2017, iSense is a next-generation sleep brand dedicated to delivering personalized comfort and consistent support. With patented Comfort Control™ Technology, exceptional customer service, and a 180-Night Comfort Guarantee, iSense is revolutionizing the mattress industry and helping people improve their lives one night at a time.
Headquartered in Springfield, Missouri, iSense products are available online, at its Springfield retail store, through its mobile showroom in select Dallas-Fort Worth communities, at its new Fort Worth store, and soon in Plano.
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SOURCE iSense
