The new quarterly membership brings IPSY’s trusted approach to curated discovery to wellness, helping consumers discover products and rituals that support inner and outer beauty
LOS ANGELES, Oct. 15, 2026 /PRNewswire/ — Today, IPSY announced IPSY Wellness, marking the beauty company’s major expansion into the wellness category and the next evolution of its curated discovery platform. Recognizing that beauty and wellness have converged into one connected routine, IPSY Wellness brings IPSY’s trusted discovery engine into a new category.
Building on years of expertise where IPSY has served as a guide to millions cutting through the noise to find the beauty products that will best work for them, now IPSY Wellness brings that authority to a category that can be even harder to navigate. IPSY Wellness extends IPSY’s proven approach to discovery , helping members navigate an increasingly crowded category with confidence. IPSY analyzed first-party preference, review, and product trial data from its millions of members to understand their wellness needs, and used those insights to build a program that curates products around consumer needs, introducing emerging and established brands at scale.
According to IPSY’s 2026 Beauty Discovery Report, 66%* of members surveyed are interested in wellness but feel overwhelmed by the options, while 69%** say they won’t commit to a routine without sampling first. That appetite for discovery is evident among members, with 65%* of those surveyed saying they are likely to try or explore a new wellness brand or product if introduced through IPSY, putting discovery and trial at the center of the opportunity.
“Millions of members have trusted IPSY with their beauty routines, and with wellness and beauty now more connected than ever, we want to take a more holistic approach to meeting our members’ needs. The growing interest in wellness demonstrates that members are looking for IPSY to provide the same level of support in wellness that we have provided in beauty for years,” said Galen Smith, CEO of IPSY. “IPSY Wellness builds on the discovery model we’ve established in beauty, applying our strengths in trial and curation in a way that deepens member relationships and creates new opportunities for brands.”
The definition of a beauty routine has changed with wellness now central to how consumers look and feel their best. Beauty is increasingly being built from the inside out, with approximately two-thirds of Gen Z and millennials in the U.S., U.K. and Germany having purchased functional nutrition products in the past year*** IPSY member insights reinforce this shift, associating wellness with health and beauty, fitness, nutrition, better sleep and skin health.* More than 60%**** of respondents to an IPSY Instagram poll say supplements and nutrition, skin and facial tools, and hair and scalp care all play a role in how they approach beauty.
IPSY Wellness offers a new avenue for growth by deepening relationships with existing members and reaching new audiences beyond its core beauty community. Because wellness products often require more time to experience their benefits, the quarterly format gives members time to try products and build routines.
At launch, IPSY Wellness members can choose from three collections: Skin, Hair and Total Wellness. Each features four thoughtfully curated products, including supplements, treatment, and tools; at more than 50% off retail value. The collections will feature a mix of emerging and iconic brands, including Goli, Sakara and Apothékary at launch, followed by Lemme, Beam and Good Bacteria in 2027, giving members the opportunity to discover both established favorites and new names in wellness.
For more information or to join, visit https://ipsy.com/wellness.
ABOUT IPSY
IPSY is a leading curated beauty and wellness membership, uniting millions of hyper-engaged consumers with the products and inspiration that empower them to look and feel their best. Through subscription deliveries and its e-commerce marketplace, IPSY connects members with new favorites from emerging and iconic brands, and a community that shares their passion. IPSY is also the go-to platform for beauty brands, providing access to one of the world’s largest networks of highly engaged beauty enthusiasts. Through IPSY Marketing Solutions, its full-funnel marketing engine, and powered by expert curation and millions of member insights, IPSY drives product discovery, demand, and retail growth while shaping what’s next in beauty. Learn more at IPSY.com.
* Source: IPSY Consumer Research, 2025. 420 total survey respondents.
** Source: IPSY Consumer Research, 2025. 1,238 total survey respondents.
*** Source: McKinsey & Company, Future of Wellness Survey, 2025. More than 9,000 consumers surveyed across the U.S., U.K., Germany, and China.
**** Source: IPSY Instagram poll. 513 total votes.
CONTACT: ipsy@smallgirlspr.com
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SOURCE IPSY
