The completed integration combines InComm Payments’ retail distribution and payments capabilities with SKUx’s Verified Commerce™ platform, giving brands and partners a way to fund offers for specific products and verify redemption at checkout.
ATLANTA and ST. PETERSBURG, Fla., Nov. 11, 2026 /PRNewswire/ — InComm Payments and SKUx (“SKUx”) today announced an expansion of their strategic partnership to bring verified, item-level offers to brands, retailers and distribution partners. The collaboration pairs InComm Payments’ retail network and payments infrastructure with SKUx’s Verified Commerce platform, enabling partners to deliver digital offers that apply to eligible products and confirm which items were purchased when those offers are redeemed.
The expanded partnership builds on the companies’ shared work in purpose-driven payments, where funds can be directed to eligible purchases. That same capability now anchors a broader commercial opportunity. A brand can fund an offer for a specific product, a retail or media partner can deliver it to shoppers, with verification that the eligible item was purchased at a participating retailer. Shoppers get an offer they can use at checkout, while brands and partners gain a direct link between the offer and the product sale.
“Now more than ever, it is critical to give brands and our partners more precision in how they deliver value at retail, ” said Mary Llewellyn, SVP of Retailer Marketing and Promotional Payments at InComm Payments. “By combining our retail distribution and payments capabilities with SKUx’s unique platform technology, we can help partners bring product-specific offers to shoppers and see where those offers turn into purchases.”
SKUx is building Verified Commerce as a category that connects offer delivery, payment and purchase verification in a single transaction. For consumer packaged goods brands, that means being able to fund trial launches for a new product, promote a specific size or variety, and see which eligible items shoppers bought. For retailers, retail media networks and other distribution partners, it creates a way to offer brand-funded campaigns with redemption reporting tied to the product sold.
“The item is where the brand’s investment and the shopper’s decision meet,” said Bobby Tinsley, CEO and Co-founder of SKUx. “That’s the idea behind Verified Commerce. A brand should be able to put an offer behind a specific product, make it easy for a shopper to use, and verify that the product was purchased. Our expanded partnership with InComm Payments helps us bring that model to more brands, retailers and partners.”
Today, SKUx will deliver a keynote alongside Gary Hawkins, Founder & CEO of Retail Mindsteps, at the Path to Purchase Institute’s In-Store Ignite conference in Chicago. The session is titled, “The Promotional Abyss: Solving for Value Delivery Across a Fragmented Retail Media Ecosystem.”
About InComm Payments
InComm Payments is an innovative global payments technology provider. Leveraging dynamic technology and proven expertise, InComm Payments delivers enhanced end-to-end payment platforms and emerging financial technology solutions through a single integration, helping businesses grow across a wide range of industries including retail, healthcare, tolling & transit, incentives, mobile payments, digital currencies and financial services. By enabling omnichannel connections and alternative payment options to an ever-expanding consumer base in an increasingly digital ecosystem, InComm Payments creates seamless and valuable commerce experiences across the globe. With three decades of experience, over 525,000 points of retail and online distribution, 412 global patents and a presence in more than 40 countries, InComm Payments leads the payments industry from its headquarters in Atlanta, Ga. Learn more at www.InCommPayments.com.
About SKUx
SKUx provides a purpose-driven network that combines easy mobile wallet delivery with granular transaction controls. Their platform allows brands to bypass legacy coupon systems and replace them with secure, digital payments that can be restricted by merchant category, location and all the way down to the SKU-level. This item-level precision helps eliminate fraud and waste while providing brands with 360-degree visibility into how funds are used in real-time. For more information, visit skux.io.
Media Contacts
Anthony Popiel
Communications Manager
InComm Payments
apopiel@incomm.com
Brandon Davis
Communications Manager
InComm Payments
bdavis@incomm.com
Reva Henderson
SKUx Media Contact
Will Marlow Agency
+1 727-580-1910
reva@willmarlow.com
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SOURCE InComm Payments
