- Es de Ticos platform will bring a programme of cultural experiences to cities around the world, including Costa Rican dinners, piñata, traditional mascaradas and stand-up comedy, to celebrate the traditions, experiences and expressions that connect Costa Ricans with their roots.
SAN JOSÉ, Costa Rica, Oct. 12, 2026 /PRNewswire/ — Imperial, Costa Rica’s beer, introduces Es de Ticos, a platform that recognizes and celebrates the cultural elements, experiences and traditions that are part of Costa Rican identity. The brand will bring activities to Toronto, Medellín and other cities with Costa Rican communities that maintain an active connection to their home country.
Activities will include Costa Rican-style dinners, piñata experiences, traditional mascaradas and stand-up comedy. Together, these experiences will create spaces for Costa Ricans abroad to reconnect with familiar traditions.
According to data from Costa Rica’s Supreme Electoral Tribunal, more than 63,000 Costa Ricans were registered to vote from abroad in 2026, reflecting the presence of Costa Rican communities across countries around the world. These communities have been shaped by opportunities for education, employment and family reunification.
Data from the Central Bank of Costa Rica shows that many Costa Ricans who have settled abroad did so in pursuit of educational and/or professional opportunities. The Costa Rican community also demonstrates high levels of integration in their countries of residence.
In the United States, for example, 38% of Costa Ricans aged 25 and older hold at least a bachelor’s degree, and more than half have lived in the country for over two decades, according to the Pew Research Center.
Regardless of the reasons that lead Costa Ricans to live abroad, many continue to keep their customs, traditions and ways of connecting with Costa Rica alive, creating communities and gathering spaces in different parts of the world.
Through cultural gatherings and experiences inspired by Costa Rica, the initiative will highlight the customs, traditions and expressions that remain an essential part of Costa Rican identity, no matter where people are in the world.
“Costa Ricans may build their lives in different parts of the world, but they maintain a very special connection to their traditions and roots,” said Fabian Loría, Brand Manager for Imperial. “Through these activities, we want to recognise and celebrate the elements that bring us together and remain part of the Costa Rican experience, wherever we may be.”
About HEINEKEN
HEINEKEN is the world’s pioneering brewing company, with more than 160 years of history, a presence in nearly 190 countries, and a portfolio of over 300 brands. The company operates production facilities in more than 70 markets and employs approximately 85,000 people worldwide. Its commitment to sustainability is embedded in its Brew a Better World strategy.
For more information, visit www.heineken.com
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SOURCE Heineken Costa Rica
