GREENWICH, Conn., Sept. 22, 2026 /PRNewswire/ — Hunt Scanlon Ventures, a leading M&A advisory firm focused on the human capital markets, announced today that it has completed an investment in millionways, a New York-headquartered frontier lab building a behavioral intelligence layer of AI.
millionways pioneered the development of a proprietary Large Psychology Model, Thorsten-4, designed to understand human signals, motives, communication patterns, and behavior. The platform has applications across AI governance, executive hiring, talent management, leadership assessment, and enterprise environments. The company is led by co-founders Martin Cordsmeier and Max Weidemann.
“millionways is a trailblazer in behavioral intelligence,” said Scott A. Scanlon, CEO and co-founder of Hunt Scanlon Ventures. “As investors, we see behavioral intelligence as a new layer of AI infrastructure, giving artificial intelligence a missing layer—the ability to interpret the human dynamics behind communication and decision-making.”
“The next leap in AI isn’t another model that knows more. It’s AI that understands people better,” said Max Weidemann, co-founder and CTO of millionways. “We built millionways to give AI that missing layer: a scientifically grounded, explainable understanding of human motives, behavior and context. Hunt Scanlon immediately understood why that becomes critical as humans and AI agents increasingly work together.”
The investment comes as artificial intelligence moves deeper into environments where decision quality, leadership, trust, and human interaction matter as much as workflow efficiency. For Hunt Scanlon Ventures, behavioral intelligence represents an opportunity to bring greater structure and intelligence to decisions that have historically depended heavily on observation, experience, and intuition.
Underlying Thorsten-4 is more than a decade of proprietary psychological research and development and 35 million tagged words of behavioral data. That scientific and data foundation supports millionways’ ability to identify behavioral patterns and translate human interactions into structured, explainable intelligence.
The technology is already proven and validated in the human capital sector, with applications spanning executive hiring, leadership assessment, succession planning, talent management, and organizational decision-making. As humans increasingly work alongside intelligent agents, Hunt Scanlon believes the ability to understand motives, communication patterns, and behavioral context will become increasingly important to both talent decisions and broader enterprise performance.
“We see the ability to translate human behavior into actionable business intelligence as increasingly important across the human capital markets,” said Mr. Scanlon. “Those are not small efficiency gains. Those are enterprise value levers.”
For Hunt Scanlon Ventures, the investment also reflects a broader strategy of backing data-driven and AI-powered platforms positioned to reshape how organizations assess talent, evaluate leadership, and make critical business decisions.
“As foundational AI models become increasingly commoditized, the ability to understand the human context behind an interaction becomes more valuable, not less,” said Mr. Scanlon. “Behavioral intelligence—and millionways’ approach to the category—represents an important step in that evolution.”
To learn more about millionways and its behavioral intelligence platform, visit millionways.ai.
About Hunt Scanlon Ventures
Hunt Scanlon Ventures is a leading M&A advisory firm focused exclusively on the global human capital market. The firm represents both buy-side and sell-side clients across a wide range of human capital verticals, including executive search, culture and leadership consulting, interim and on-demand talent solutions, RPO, HR technology, and executive coaching.
Hunt Scanlon Ventures advises strategic acquirers and private equity sponsors on their acquisition strategies while supporting founders and leadership teams seeking to exit, scale, or recapitalize. In addition to advisory services, Hunt Scanlon Ventures invests in top-tier talent platforms as a limited partner, often co-investing alongside venture capital managers in the sector.
Contact:
Drew Seaman
Managing Director
(602) 622-1392
drew@huntscanlon.com
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SOURCE Hunt Scanlon Ventures
