NEW YORK, Sept. 25, 2026 /PRNewswire/ — Japanese haircare brand &honey has officially landed at Ulta Beauty, bringing its signature honey-inspired approach to haircare to U.S. beauty shoppers. The brand is now available online at Ulta Beauty as of September 9th and in approximately 600 Ulta Beauty stores nationwide as of September 20th, with each SKU retailing for $23.
Known for turning everyday haircare into a sensorial ritual, &honey pairs a distinctive honey-inspired concept with moisture-focused formulas designed to help hair feel soft, smooth and hydrated. The brand’s arrival at Ulta Beauty marks a major step in its U.S. expansion and gives shoppers a new way to discover the Japanese haircare philosophy that has made &honey a standout name in beauty.
Meet the Six
For its Ulta Beauty debut, &honey is introducing six core products from two of its signature collections: Deep Moist and Melty Moist Repair.
For deep, moisture-focused care:
- &honey Deep Moist Shampoo
- &honey Deep Moist Treatment
- &honey Deep Moist Hair Oil
For dry, frizz-prone and difficult-to-manage hair:
- &honey Melty Moist Repair Shampoo
- &honey Melty Moist Repair Treatment
- &honey Melty Moist Hair Oil
Together, the assortment offers a complete three-step ritual, shampoo, treatment and hair oil designed to take hair from cleansing to conditioning to the final finishing touch.
&honey’s approach is built around helping hair retain moisture throughout the routine, pairing shampoo, treatment and hair oil to care for hair from cleansing through finishing. Together, the three steps are designed to leave hair feeling softer, smoother and looking healthy and hydrated.
The two collections offer distinct approaches to moisture-focused care. Deep Moist centers on intensive moisture, while Melty Moist Repair is designed for dry, frizz-prone and difficult-to-manage hair, helping hair feel smoother and more manageable.
Central to the &honey philosophy is the use of honey, an ingredient recognized for its moisturizing properties. The brand incorporates honey into its formulations as part of its broader approach to moisture-focused haircare, pairing the ingredient with a distinctly Japanese perspective on haircare.
The Ulta Beauty launch brings &honey into one of the most expansive beauty retail environments in the United States, making the brand more accessible to consumers looking to discover new approaches to haircare from around the world.
The full six-product assortment is available now at Ulta Beauty online, with the collection rolling out across approximately 600 Ulta Beauty stores nationwide.
About &honey
&honey is a global beauty award-winning Japanese hair care brand that focuses on delivering optimal moisture through carefully formulated blends of honey, botanical extracts, and advanced hair care technology. Rooted in Japan’s commitment to precision and performance, &honey products are designed to restore balance, softness, and shine to hair while maintaining gentle, clean formulations.
Media Contact:
Erin Daly
AndHoney@michelemariepr.com
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SOURCE &honey
