NORCROSS, Ga., Sept. 23, 2026 /PRNewswire/ — Hi-Tech Pharmaceuticals, Inc industry-leading Hydrolyzed Whey Protein adds a truly unique flavor to its stable of 17 flavors in Dubai Chocolate, giving taste-conscious consumers even more options for stand-alone protein shakes and smoothie recipes.
Precision Protein® has long been seen as one of the top two hydrolyzed whey products (WPH) on the market. But its “Best Protein Powder” awards by SupplementWarehouse.com and other outlets are also due to groundbreaking flavors like Neapolitan Ice Cream and Cinnamon Cereal – both of which were introduced in 2016 with the original launch of Precision Protein®. Other Precision Protein® flavors include Chocolate Peanut Butter, Honey Granola, Chocolate Fudge Brownie, Banana Split Ice Cream, Strawberry Milkshake and S’mores to name a few.
“I put just as much time and effort into our flavors as I do our nutritional formulas,” says Hi-Tech CEO Jared Wheat. “If a protein shake doesn’t taste great, I’m not going to drink it – and consumers feel the same way, which is why Precision Protein® has become a top protein in the past 10 years. Our industry leading flavors and quality set us apart from the hundreds of other proteins on the market. I require every Precision Protein® shake, whether it’s mixed in milk or water, to taste like an ice cream parlor milkshake or a delicious cereal flavor. Dubai Chocolate may be the best tasting flavor I have ever tried.”
Hi-Tech flavor chemists have almost perfected two other flavors of Precision Protein® that were recently launched – Banana Split Ice Cream and Horchata. Protein prices on Whey Protein Isolates (WPI) and Hydrolysates (WPH) hit all time highs this year; however, Hi-Tech was one of the only companies that held prices to virtually the same price absorbing the cost and foregoing huge profits. This got a lot of consumers to try Precision Protein® and many retailers to pick it up for the first time. Precision Protein® grew in sale 200% in the past 12 months and we expect the trend to continue. “Our goal has always been to provide people the highest quality supplements and flavors they want,” says Bruce Davis Vice-President. “With 17 flavors and counting, we couldn’t be more excited. Since Dubai Chocolate launched earlier this year on our own site and to our influencers, the feedback couldn’t have been any better.”
Hi-Tech is also less than a month away from launching 7 delicious Hydro Clear Precision Protein®. The revolutionary new Hydro Clear Precision Protein® utilizes a proprietary process known as Embedded Enzyme Technology™ (EET™). This patented technology functions within a phospholipid matrix that releases Leucine and other amino acids early in the muscle synthesis process. Hydro Clear Precision Protein® undergoes intense filtration and a lowered pH level, which removes the creamy texture, fat, and lactose, leaving a translucent, low-viscosity liquid. Hydro Clear Precision Protein® also utilizes a proprietary “clear” hydrolyzed whey protein to enable Hi-Tech to produce a refreshing, juice-like protein drink made from ultra-filtered and acidified whey protein isolate that mixes clear and tastes fruity rather than heavy or milky.
About Hi-Tech Pharmaceuticals
Hi-Tech Pharmaceuticals (https://www.hitechpharma.com/index.htm) is a leading Sports Nutrition manufacturer. Since 1979, Hi-Tech Pharmaceuticals, Inc. and its sister company, Hi-Tech Nutraceuticals, LLC. have been providing quality custom manufacturing services to the pharmaceutical, dietary supplement and beverage industries. Hi-Tech Pharmaceuticals is a cGMP certified company that operates out of Four (4) US Production facilities and (3) Warehouses, totally over 500,000 sq. ft. The two Georgia based production facilities are both located outside Atlanta in the Norcross and Suwanee Advanced Technology areas. Hi-Tech also has Two (2) facilities located outside State College, Pennsylvania. Hi-Tech holds a Drug Manufacturing License issued by the State of Pennsylvania Food and Drug Branch and is registered as a Food and Drug Establishment with the FDA in Pennsylvania.
Hi-Tech Pharmaceuticals is an enormously successful company that creates, manufactures and sells high-quality products sold by the large, major retailers across the United States.
Media Contact:
Michelle Harris
770-797-9959
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SOURCE Hi-Tech Pharmaceuticals, Inc.
