RISE IN PINK aims to turn Breast Cancer Awareness Month into action, mobilizing communities to fund early detection, breast health education and patient support while recognizing donors’ generosity with digital tokens
MIAMI, Oct. 23, 2026 /PRNewswire/ — With the message “Health Is Wealth,” the Unicoin Foundation today launched RISE IN PINK, a Crypto for Good fundraising campaign to support breast cancer early detection, education and patient services. Running through Nov. 15, the initiative invites individuals, businesses and community leaders to turn awareness into action by donating directly to the National Breast Cancer Foundation (NBCF).
Launched during Breast Cancer Awareness Month, RISE IN PINK invites individuals, businesses and community organizations to help raise funds for NBCF’s early detection, breast health education and patient support programs. The campaign connects women’s health with economic empowerment, recognizing that well-being is essential to building and enjoying wealth.
To encourage participation, the Unicoin Foundation will recognize eligible donors with Unicoin digital tokens. The approach connects a familiar act—giving directly to a nonprofit—with a new way for the crypto community to recognize generosity and rally support for women’s health.
The initiative is designed to demonstrate how blockchain technology and digital assets can help encourage participation in meaningful social causes.
Health Is Wealth: Redefining What It Means to Prosper
RISE IN PINK is built on a simple conviction: true wealth extends beyond financial assets.
Health, emotional well-being, financial security, and access to supportive communities are all essential elements of a prosperous life.
Breast cancer affects millions of women and families around the world. Beyond its physical and emotional impact, a diagnosis can also create significant financial pressures, disrupting careers, household income, and long-term economic security.
By connecting breast cancer awareness with a broader conversation about wealth and wellness, RISE IN PINK aims to inspire individuals to take action for themselves and others.
“Health is our greatest wealth. Helping women build their financial futures also means supporting their access to education, early detection and care,” said Silvina Moschini, co-founder of Unicoin.
“Awareness should be the beginning of action. With RISE IN PINK, we want to turn the reach of our communities into support for women who need it. That is what Crypto for Good means to me: using innovation to inspire generosity and help people.”
How to Donate and Receive Digital Tokens
Through RISE IN PINK, participants are encouraged to make donations directly through the designated nonprofit’s official donation platform.
For each eligible US$1 donated directly to NBCF, the Unicoin Foundation will provide the donor with one Unicoin digital token, following confirmation of the donation and completion of applicable eligibility and verification requirements.
The mechanism is intended to encourage charitable participation and introduce a new way for digital assets to support social impact.
Donations are made directly to the nonprofit organization and are not collected by the Unicoin Foundation. Unicoins are provided as a promotional recognition, not as a cash donation match, investment return, or representation that each token has a market value of US$1.
The initiative does not imply sponsorship or endorsement by the beneficiary organization.
Crypto for Good: Beyond Financial Innovation
RISE IN PINK forms part of the Unicoin Foundation’s broader Crypto for Good vision, which seeks to explore how blockchain technology, digital assets, and global communities can contribute to positive social change.
The initiative gives the crypto community a practical way to support women’s health: donate directly to a nonprofit, invite others to participate and use digital assets to recognize generosity. Its goal is to mobilize communities and encourage charitable giving during Breast Cancer Awareness Month.
Through RISE IN PINK, the Foundation aims to demonstrate that digital assets can play a role in recognizing social engagement and inspiring collective action.
A Global Invitation to Rise Together
The campaign calls on individuals, community leaders, companies, and women’s organizations to help amplify its impact during the final days of Breast Cancer Awareness Month.
There are three simple ways to participate:
1. DONATE: Make a contribution directly to the designated nonprofit through the campaign’s donation instructions.
2. ENGAGE: Learn about breast cancer awareness, encourage appropriate screening and early detection, and share reliable health information.
3. AMPLIFY: Share RISE IN PINK with five friends, colleagues, or family members and invite them to participate.
Organizations, entrepreneurs, and community leaders are also invited to become campaign allies by sharing RISE IN PINK across their networks.
RISE IN PINK runs through October 31, 2026.
Join the Movement
Your health is your greatest wealth. Your generosity can make a difference.
Visit https://unicoin.org/rise-in-pink to learn more, participate, and access donation instructions.
RISE IN PINK. HEALTH IS WEALTH. RISE TOGETHER.
About the Unicoin Foundation
The Unicoin Foundation advances initiatives under its Crypto for Good vision, promoting the use of technology, digital assets, and community engagement to support positive social impact. Through campaigns such as RISE IN PINK, the Foundation seeks to connect innovation with generosity, awareness, and meaningful participation.
Unicoin Foundation — RISE IN PINK
Campaign website: https://unicoin.org/rise-in-pink
Campaign inquiries: rise@unicoin.org
Campaign participation and unicoin recognition are subject to applicable eligibility criteria, donation verification, token availability, and campaign terms. A donation does not constitute a purchase of unicoins, and no financial return or future token value is promised. The beneficiary nonprofit does not sponsor or endorse this initiative unless expressly stated otherwise.
Sam Amsterdam
Global Communications Counsel
Amsterdam Group Public Relations Inc.
Sam@AmsterdamGroup.net
This release was issued through WebWire®. For more information, visit http://www.webwire.com.
View original content:https://www.prnewswire.com/news-releases/health-is-wealth-unicoin-foundation-launches-crypto-for-good-breast-cancer-campaign-302918389.html
SOURCE Unicoin Foundation
