After pioneering clinical advocacy and benefits navigation services more than two decades ago, Health Advocate continues to advance member-first care in a time of increasing complexity in the U.S. healthcare environment.
BLUE BELL, Pa., Sept. 22, 2026 /PRNewswire/ — Health Advocate, a leading provider of whole-person health and well-being solutions, celebrates 25 years since introducing a member-first model that helped define health advocacy. The anniversary comes as rising healthcare costs, increasingly complex benefits, and evolving employee needs continue to underscore the importance of personalized, effective guidance.
Since its beginning in 2001, Health Advocate has focused on caring for members first, giving people access to knowledgeable, compassionate experts who help them make informed decisions about their healthcare needs. This work is more important than ever today as people navigate complex health moments, from understanding and appealing medical bills, finding the right providers, or facing a serious diagnosis, to addressing emotional well-being or caring for a loved one.
What began as advocacy has evolved into an integrated health and well-being experience. As Health Advocate looks ahead, its member-first foundation continues to guide how new tools and insights are used to make advocacy more proactive, personal, and effective.
“For 25 years, we’ve challenged ourselves to look at healthcare through the eyes of the member and ask how we can make their experience better,” said Kathy Richardson, President, Health Advocate. “Today, AI, data analytics, and emerging technology are giving us powerful new ways to identify needs earlier and personalize support. Our future remains guided by human connection and caring for the person behind every healthcare need.”
For employers, this support can help manage healthcare costs by closing gaps in care, guiding employees to cost-effective options, and helping members address concerns earlier. Better outcomes can also contribute to a healthier, more engaged, and more productive workforce.
Recent Health Advocate results point to that impact: during workplace health screenings, approximately half of employees screened had at least one out-of-range result, 22% learned about a new health risk, and repeat participants saw a 29% improvement in blood pressure risk.
As Health Advocate enters its next 25 years, the company remains focused on expert guidance delivered with caring and compassion, helping improve health outcomes, manage costs, and support members’ health and well-being.
About Health Advocate
We care for our members in all ways. Always. Health Advocate offers an innovative whole-person health and well-being experience designed to help people navigate the healthcare system while reducing confusion and point solution fatigue. This unique approach helps our millions of members and their employers achieve better health, lower costs, and create a culture of health and well-being where everyone thrives, no matter what challenges they may be facing.
Our team of compassionate, knowledgeable Personal Health Advocates provides personalized and HIPAA-compliant concierge support, backed by powerful predictive data analytics and a proprietary technology platform, to educate, engage, and advocate for our members and help guide them toward better health.
For more information, visit our website at www.HealthAdvocate.com and follow us on LinkedIn, Facebook and X.
Media Contact:
Courtney Prizer
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SOURCE Health Advocate
