After nearly two decades in eCommerce, the Baltimore firm now focuses exclusively on helping mid-market manufacturers and distributors modernize B2B eCommerce, integrate ERP systems, and close digital revenue gaps.
BALTIMORE, Nov. 3, 2026 /PRNewswire/ — Groove Commerce, the Baltimore-based eCommerce agency founded in 2007, today announced that it has rebranded as The B2B eCommerce Agency. The new name reflects the firm’s exclusive focus on mid-market manufacturers and distributors, helping them plan, build, and scale digital commerce systems that reduce manual work, improve order accuracy, and support long-term growth. Groovecommerce.com now redirects to b2becommerceagency.com.
At a glance:
- What’s changing: Groove Commerce is now The B2B eCommerce Agency
- Who it serves: Mid-market manufacturers and distributors
- Background: Founded in 2007; headquartered in Baltimore, MD; 30+ industry awards
- Core services: B2B eCommerce consulting and implementation, digital transformation planning, customer portal strategy, and ERP/system integration
- Key partners: Shopware, BigCommerce, Shopify B2B, Znode, Klaviyo, HawkSearch, iPaaS.com, Dopple, BlueSnap, ShipperHQ, and TradeCentric
The rebrand responds to growing demand for specialized B2B eCommerce work that goes beyond website builds. The agency focuses on the real challenges manufacturers and distributors face: ERP integrations, customer-specific pricing, outdated ordering systems, disconnected workflows, and alignment across sales, operations, IT, and finance.
“B2B eCommerce is fundamentally different from B2C. Manufacturers and distributors need systems that reflect how their customers actually buy, how pricing works, and how internal operations run,” said Ethan Giffin, Founder and CEO of The B2B eCommerce Agency. “Our new name says exactly what we do. We bring a calm, strategic, and highly specialized approach to companies that want to modernize without disrupting their business. Our mission is to help B2B companies close the gap between how they operate today and how modern buyers purchase.”
The agency’s approach is grounded in the B2B eCommerce Blueprint™, a phased method that helps leadership teams make the right decisions in the right order, align across departments, and turn digital into a predictable revenue channel. Using the Blueprint, organizations can:
- Reduce risk before making major platform decisions
- Align leadership, operations, and technology teams
- Replace manual processes with scalable systems
- Launch in phases, then optimize over time
Giffin lays out this approach in his book, Closing The Digital Revenue Gap (Commerce Growth Press, 2026), a practical guide for manufacturing and distribution leaders who want to grow digital revenue. Readers can request a free copy of the book along with a complimentary consultation with the agency’s team.
The agency will also host The B2B eCommerce Summit, an invite-only gathering for marketing and IT leaders at mid-market manufacturers and distributors, in Baltimore in May 2027. The Summit will bring peers together to compare notes on modernizing B2B eCommerce, integrating systems, and building digital revenue.
To learn more about the agency’s services, resources, and upcoming events, visit b2becommerceagency.com.
About The B2B eCommerce Agency
The B2B eCommerce Agency (formerly Groove Commerce) is a consulting and implementation partner that helps mid-market manufacturers and distributors modernize B2B eCommerce without disrupting their businesses. Through strategic planning, systems integration, and customer-focused experiences, the agency helps clients reduce risk, align teams, and build scalable digital revenue channels. Founded in 2007 and headquartered in Baltimore, MD, the firm has helped hundreds of clients drive measurable ROI and earned more than 30 industry awards, with recognition from Inc. Magazine, The US Agency Awards, and Business Insider. It is an Elite BigCommerce Partner, Elite Klaviyo Partner, and Shopify Plus Partner. The B2B eCommerce Agency is a trade name of Groove Commerce, LLC.
Media Contact
Ethan Giffin
410-878-2249
426094@email4pr.com
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SOURCE The B2B eCommerce Agency
