As It Marks 20 Years, the New York City-Born Coffee Brand Adds Banana Foster-Inspired Drinks, Returning Pumpkin Favorites and a New Breakfast Lineup with Up to 47 Grams of Protein
NEW YORK, Sept. 10, 2026 /PRNewswire/ — Gregorys Coffee (“Gregorys”), a New York City-born specialty coffee brand within the Craveworthy Brands portfolio, is going bigger and cozier this fall with a limited-time lineup of Banana Foster-inspired sips, returning pumpkin favorites and new protein-packed breakfast sandwiches.
“After 20 years in New York, there are drinks so beloved, that people would notice if we ever stopped making them,” said Gregory Zamfotis, founder of Gregorys. “Those come back every year, and everything around them changes, so no two fall seasons look the same. Banana Foster is a dessert everybody already knows, and getting the banana right took the longest. Once we had it, it carried across espresso, matcha and chai.”
The fall lineup, available at Gregorys coffee houses through October, includes:
- Banana Foster Latte: Espresso meets banana, butter rum, cinnamon sugar, banana chips and oat milk for a warm spin on the classic dessert. The Iced Banana Foster Latte takes it one step further with toasted maple rum vegan foam.
- Banana Bread Chai: Banana and butter rum meet spiced chai and oat milk for a sip inspired by a fresh slice of banana bread.
- Banana Foster Matcha Latte: Ceremonial-grade matcha meets banana, butter rum, oat milk, cinnamon sugar and a banana chip for a fall twist on the classic dessert
- Pumpkin Spice Latte: Gregorys’ vegan take on the fall essential, espresso made with pumpkin spice, vanilla and oat milk.
- Smashing Pumpkin Cold Brew: A returning seasonal favorite featuring Gregorys cold brew with pumpkin spice, vanilla and oat milk.
And for Gregorys most loyalty customers, known as Gregulars, not quite ready to let go of summer, the Honey Ace – a refreshing blend of yuzu, wild raspberry and lemonade over bursting boba with a splash of cucumber – will remain available at participating locations throughout New York, New Jersey and Connecticut through September 13.
Bigger, Better Breakfast
Gregorys is bringing the same focus on quality to breakfast with an elevated sandwich menu, featuring two fresh-cracked eggs in every housemade sandwich, premium ingredients and up to 47 grams of protein.
The new breakfast options include the Ham, Egg & Cheese Croissant; Bacon, Egg & Cheese English Muffin; Sausage, Egg & Cheese English Muffin; Bacon, Egg & Cheese Croissant and Prosciutto, Egg & Brie Baguette, layered with bacon, prosciutto, arugula, brie spread and fig jam.
“Every one of these sandwiches gets two eggs cracked in the store,” added Jax Sperling, Vice President of Culinary & Supply Chain for Craveworthy Brands. “That is not the fast way to do it, and it is why they taste the way they do. Breakfast on the way to work usually asks you to settle for less, and there is no good reason for that. The prosciutto, egg and brie on a baguette is the one I keep going back to.”
More Brewing This Fall
In celebration of National Coffee Day on September 29, every Gregorys Rewards member who makes a purchase will earn 400 Gs – enough to redeem for a free drip coffee on their next visit or save toward another reward. On National Frappe Day, October 7, Rewards members can also enjoy a buy one, get one free frappe.
To learn more about Gregorys, the new fall menu or to find a coffee house, please visit www.gregoryscoffee.com. To become a Gregular, visit https://gregoryscoffee.com/pages/gregorys-app.
ABOUT GREGORYS COFFEE
Gregorys Coffee was founded by Gregory Zamfotis in 2006 in Manhattan with the vision of fueling everyday New Yorkers with amazing coffee and creating memorable experiences. That singular coffee house would soon grow to more than 50 shops across the U.S., turning regulars into Gregulars every step of the way. Gregorys earns its loyal following by staying true to its roots: having a relentless focus on quality, developing unique menu offerings you cannot find anywhere else and creating a guest experience that is second to none. Learn more about Gregorys at www.gregoryscoffee.com. Learn more about franchise opportunities at https://franchise.gregoryscoffee.com/.
ABOUT CRAVEWORTHY BRANDS
Craveworthy Brands is a multi-brand restaurant platform and franchisor with more than 20 concepts and over 300 locations in the U.S and internationally. Rooted in a hospitality-first philosophy and powered by people, product and process, the Company builds and scales emerging concepts and legacy brands through a shared infrastructure designed for intentional growth. Its mission is to create 100,000 success stories by 2035 – measured not just in units, but in lives changed across its system. Learn more about Craveworthy and its brands at www.craveworthybrands.com.
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SOURCE Craveworthy Brands
