The Target-Exclusive Launch Pairs Bright Berry Flavor With GORGIE’s Clean, Functional Formula
NEW YORK, Sept. 13, 2026 /PRNewswire/ — GORGIE, the modern energy drink redefining the category with clean ingredients and no artificial sweeteners, announced today the launch of Berry Burst, a bold new flavor inspired by the juicy berry taste consumers know and love.
Berry Burst is juicy, craveable, and playful — a refreshing take on a classic favorite, reimagined for today’s wellness-minded consumer.
Known for blending function with flavor, GORGIE created Berry Burst to deliver an energizing boost without sacrificing ingredient quality, taste, or aesthetic. Each can contains 150mg of green tea caffeine alongside functional ingredients including Biotin, B Vitamins, and L-Theanine. With zero grams of sugar, five calories, and no artificial sweeteners, Berry Burst delivers the functional energy GORGIE fans love.
Wrapped in the rich purple tones defining this fall season, the new flavor is designed to look just as good in your hand as it tastes in every sip.
“Berry is having a moment, and we wanted to give her the full GORGIE treatment,” said Michelle Cordeiro Grant, Founder and CEO of GORGIE. “Berry Burst started with the idea that your drink can double as your best accessory. Purple is having its it-girl moment this fall, and this flavor feels bright, bold, polished, and a little unexpected. Whether you are running to a meeting, heading to a workout, getting ready for Fashion Week, or making late-night plans, Berry Burst was created to bring feel-good energy to every part of your day.”
Inspired by the rich hues of fall and the idea that a drink can double as the perfect accessory, GORGIE took Berry Burst to the streets of New York City for its debut campaign. Styled alongside leather, fall jackets, and polished seasonal looks, Berry Burst felt perfectly at home bringing a little Fashion Week energy to the beverage aisle.
The launch arrives during a period of significant retail growth for GORGIE, which now has nearly 60,000 points of distribution in the marketplace and is on track to reach 100,000 in early 2027.
“Consumers are showing us that modern energy is not a niche. It is the next evolution of the category,” added Cordeiro Grant. “They want ingredients they recognize, benefits that support their days, flavors they genuinely crave, and a can they are excited to carry. Berry Burst brings all of that together!”
Berry Burst will be available exclusively at Target locations nationwide beginning September 13th.
About GORGIE:
GORGIE is the fastest-growing modern energy brand in the United States, redefining the category with better-for-you ingredients, functional benefits, and a community-driven approach where energy meets wellness. Each can features 150mg of green tea caffeine alongside wellness-supporting ingredients including Biotin, B Vitamins, and L-Theanine, delivering smooth, sustained energy without the jitters or crash. GORGIE is vegan, gluten-free, and free from artificial sweeteners, including aspartame, sucralose, and erythritol.
Built on the mission to create a more elevated alternative within the energy space, GORGIE blends taste, function, beauty, and culture in a way that resonates with today’s modern wellness consumer. Built community-first, GORGIE has evolved beyond a beverage brand into Club GORGIE, the brand’s members-only app experience offering exclusive access to product drops, events, rewards, and insider experiences for its highly engaged community.
Founded by Michelle Cordeiro Grant in 2022, GORGIE officially launched its first line of sparkling energy drinks in January 2023. The company is backed by Notable Capital and Coefficient Capital, along with other strategic partners. GORGIE has quickly become one of the fastest-growing natural energy drink brands in the country. Retail sales are up 600% year over year, GORGIE is available in more than 15,000 stores I think this is doors, but if they are counted as the same thing, then this is okay nationwide, and it is the No. 1 independent energy drink brand at Targetyes. At a leading national natural retailer, GORGIE now holds nearly 20% of the energy category, almost tripling its share from approximately 7% one year ago. yes
GORGIE is available direct-to-consumer on GETGORGIE.COM and Amazon, as well as in thousands of retail locations nationwide. GORGIE is a community, a brand, and a platform on a mission to make wellness fun, with products that support energy for all-day, everyday life.
For more information, visit getgorgie.com and follow @getgorgie on Instagram and TikTok.
Media Contact
Amanda Bosco, amanda.bosco@getgorgie.com
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