New Partnership Strengthens Its Italian Portfolio with Estate-Grown, Vintage Prosecco from Historic Veneto Estate
NEW YORK, Oct. 21, 2026 /PRNewswire/ — González Byass USA, a leading importer and marketer of premium wines & spirits from around the world, announces that it has been named the U.S. importer of Villa Marcello, an estate-grown Prosecco DOC from Treviso, Veneto. The partnership expands González Byass USA’s representation of Italy while bringing an estate-led Prosecco to the U.S. market, with Villa Marcello Millesimato Brut.
Located in the commune of Treviso, within the Prosecco DOC area and close to the well-knowned Conegliano zone, Villa Marcello is a historic Venetian estate whose origins date to the 17th century, when it was built as a hunting lodge surrounded by woodland. The estate’s wine history began in the 19th century, when Elisabetta Galvani Onigo planted the first vines on the property. Her descendants, Alessandra and Andriana Marcello, continued the family’s connection to the estate, which today is the wine project of Giovanni Mazzei, Alessandra’s son.
Mazzei has brought the experience of his family to his mother’s historic estate, developing a Prosecco project centered on estate-grown fruit, traceability and a clear sense of origin. Rather than positioning Prosecco solely as an aperitif, Villa Marcello focuses on structure, finesse and the expression of its vineyard site.
“Prosecco is an important and dynamic category in the U.S. market, and Villa Marcello gives us an opportunity to represent the category through the lens of a historic estate with a strong sense of place,” says Andrew Sinclair, CEO of González Byass USA. “Its estate-grown fruit, Millesimato production and connection to both the Marcello and Mazzei families make it a distinctive addition to our Italian portfolio. We are excited to introduce Villa Marcello to the U.S. market and further strengthen our representation of Italy.”
Villa Marcello is produced as Millesimato, meaning the grapes are harvested from a single vintage. Unlike non-vintage Prosecco, this approach gives each release a more specific identity and allows it to reflect the conditions of the individual growing season. The winemaking combines modern and traditional techniques to preserve the floral and fruit-driven character of Glera while maintaining freshness and finesse.
The addition of Villa Marcello further establishes González Byass USA’s commitment to representing distinctive Italian wines with strong regional identity and a deep commitment to the environment. With the Millesimato Brut, the company enters the Prosecco category with an estate-grown expression that combines Veneto heritage, vineyard provenance and a refined approach to production.
About Villa Marcello
Villa Marcello is a historic estate located in Treviso, Veneto, within the Prosecco DOC and adjacent to the esteemed Conegliano area. Originally built in the 17th century as a hunting lodge, the estate began its wine journey in the 19th century when Elisabetta Galvani Onigo planted its first vines. Today, the estate remains connected to the Marcello family and is managed as a modern wine project by Giovanni Mazzei.
The estate encompasses 57 hectares, including 26.5 hectares of vineyards planted primarily to Glera, alongside Pinot Bianco. The grapes are estate grown and managed with a focus on soil health, environmental responsibility and minimal intervention. Villa Marcello’s Millesimato Prosecco reflects the estate’s Venetian heritage and the character of its vineyards, combining freshness, finesse and a clear sense of origin.
About González Byass USA
González Byass USA is a leading national importer and marketer of a distinguished portfolio of wines and spirits from the González Byass family’s estates in Spain, Chile, and Mexico. The company is also the exclusive U.S. importer of a thoughtfully curated selection of distinctive wines from Argentina, Austria, France, Italy, and Portugal. Guided by a mission to build and nurture brands that authentically represent their regions, with a strong focus on environmental responsibility, González Byass USA recently expanded its wine portfolio through a merger with Carolina Wine Brands.
González Byass USA is a subsidiary of González Byass, one of Spain’s most internationally recognized wine producers. Now led by the fifth generation of the family, González Byass encompasses fourteen family-owned estates across Spain, Chile, and Mexico, producing quality-driven wines and spirits rooted in terroir-focused viticulture and a long-standing commitment to environmental stewardship for generations to come.
Media Contact:
Trish Heywood
theywood@colangelopr.com
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