New campaign-level reporting helps advertisers see the shows, content, and entertainment their audiences spend time with, and where that consumption happens across media, publishers, and markets.
PHILADELPHIA, Oct. 15, 2026 /PRNewswire/ — fullthrottle.ai®, a pioneer in first-party data media solutions and AdTech operating systems, today announced the launch of Audience Insights, a new reporting capability designed to give advertisers a clearer understanding of the content, shows, and entertainment their campaign audiences actually consume, and how those audiences spend time with their brand.
Audience Insights brings key campaign intelligence into a simplified view, helping advertisers move beyond standard campaign delivery metrics to better understand the audiences they are reaching. Through Audience Insights, advertisers can uncover content and media consumption patterns across their campaigns, including the shows, programming, and entertainment their audiences engage with, the publishers and channels delivering that content, and the markets and ZIP codes where those audiences live.
That visibility is possible because of fullthrottle.ai’s direct relationships with premium publishers, including Nexstar, iHeartMedia, TuneIn, Roku, Spectrum, SiriusXM (Pandora), Comcast Advertising, and TelevisaUnivision, combined with Immersive Household® delivery that connects a single household’s behavior across CTV, audio, display, video, and direct mail. Advertisers buying those publishers directly, at a fixed CPM, typically do not get that same connected view of how their audience engages with their brand. Audience Insights also reflects activations available within the fullthrottle.ai® platform across additional premium publishers, including Warner Bros. Discovery, FOX, Spotify, Hearst, and AMP Media.
Most comparable reports in the category answer a narrower question: where the ads ran. That is a defensive screen, built to confirm delivery after the fact. Because Audience Insights is built on first-party data and SafeMatch® attribution, it answers a different question: where real shoppers and actual transacting customers are consuming media. Advertisers can see the placements, the channels, and the show-level content and domain-level destinations where their buyers spend time. fullthrottle.ai® believes the best defense is a good offense. These insights extend beyond a single campaign, giving advertisers a real psychographic view of real buyers that can inform media planning and buying across traditional and digital channels alike.
For multi-market advertisers, campaign-level reporting can also reveal differences between individual markets. Campaigns targeting different geographies can surface distinct publisher and media consumption patterns, giving advertisers a more localized view of audience behavior.
When advertisers set up individual markets as separate campaigns, each campaign has its own Audience Insights reporting. This allows advertisers to see market-specific differences, including local publishers and media consumption patterns, without combining the reporting across markets.
“Audience Insights is really about helping advertisers understand how an audience spends time with their brand,” said Lou DiGiacomo, VP of Product at fullthrottle.ai®. “We’ve taken a number of different insights available within the platform and distilled them into a simple view that makes it easier for advertisers to understand what is happening across their campaigns.”
Audience Insights also gives teams a practical way to bring these findings into ongoing campaign conversations. Reports can be exported as PDFs, while individual charts can be incorporated into presentations and reporting.
The addition of Audience Insights expands fullthrottle.ai’s ability to help advertisers not only activate audiences across channels but also gain greater visibility into the media and market behaviors surrounding those audiences.
Audience Insights is available within the fullthrottle.ai® platform.
For press and media inquiries, please contact:
Jai Journay
VP of Marketing
fullthrottle.ai®
Email: jai.journay@fullthrottle.ai
About fullthrottle.ai®
fullthrottle.ai® is the AdTech Easy Button for the mid-market, combining AI-powered identity resolution, omnichannel campaign automation, and outcome-based measurement into one seamless platform. With no reliance on cookies, the platform delivers 85%+ audience match rates and SafeMatch® attribution, paired with an intuitive interface. fullthrottle.ai® empowers agencies, media companies, brands, and publishers by transforming website visitors into addressable households and activating first-party audiences across channels like CTV, video, audio, display, and direct mail. Trusted by more than 6,000 businesses nationwide, fullthrottle.ai® helps marketers simplify AdTech and turn data into tangible growth. For more information, visit www.fullthrottle.ai.
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SOURCE FullThrottle Technologies
