From the Yankees clubhouse to baseball’s looming labor showdown, Sturtze and host Shana Orczyk Sissel examine the money, power and financial risks reshaping professional sports.
LIVE TODAY: Tuesday, October 20, 2026 | 12:00 PM ET
WASHINGTON, Oct. 20, 2026 /PRNewswire/ — CrossCheck Media Inc. today announced that former Major League Baseball pitcher Tanyon Sturtze, who spent 12 seasons in the major leagues, including three with the New York Yankees, will appear live on Franchise Value today at 12:00 PM Eastern Time on Biz Talk Today TV (BTT).
The episode will stream live on the CrossCheck Media YouTube channel and across Biz Talk Today TV’s distribution network.
Hosted by Shana Orczyk Sissel, CEO and Founder of Banríon Capital Management and author of Tough Minded, Franchise Value examines the increasingly sophisticated business of professional sports, where franchise valuations, labor negotiations, media rights and financial markets collide.
Today’s episode brings an unusually revealing perspective to that conversation.
Sturtze experienced professional baseball from both ends of the financial spectrum. He was an Opening Day starter for the Tampa Bay Devil Rays, one of baseball’s lowest-payroll organizations, before joining the New York Yankees and becoming a key member of manager Joe Torre’s pitching staff.
His career offers firsthand insight into the financial realities facing professional athletes, from negotiating contracts and competing for roster spots to managing injuries that can abruptly change a player’s earning potential.
Now working in the insurance industry, Sturtze brings a second perspective to the business of sports: how athletes, teams and financial institutions evaluate and manage risk.
Baseball’s Billion-Dollar Labor Battle
The conversation arrives at a pivotal moment for Major League Baseball.
With the league’s collective bargaining agreement scheduled to expire December 1, 2026, owners and players are confronting potentially consequential negotiations over salary caps, minimum payroll requirements, revenue sharing and the possibility of another work stoppage.
At the center of the debate is competitive balance.
The Tampa Bay Rays and Milwaukee Brewers are preparing to meet in the World Series despite operating with substantially smaller payrolls than many of baseball’s biggest-market franchises.
Their success raises an important question: Does Major League Baseball need a salary cap to create competitive balance, or would a cap primarily give owners greater control over labor costs?
Sissel and Sturtze will explore that question through the experiences of a former player who competed for both a small-market organization and the New York Yankees.
Inside the Yankees Clubhouse
Beyond baseball’s labor negotiations, viewers can expect a firsthand look at life inside one of professional sports’ most recognizable franchises.
Sturtze will discuss his experiences in the major leagues, the differences between small-market and big-market organizations, and the financial pressures facing players whose careers depend on performance, health and contract negotiations.
The discussion will also examine how injuries can affect an athlete’s financial future and why insurance and risk management have become increasingly important components of professional sports.
When Athletes Become Financial Assets
Today’s episode will also explore a developing intersection between Wall Street and professional athletics.
From sports-related futures contracts and proposed investment funds to platforms offering investors exposure to athletes’ future earnings, financial innovation is creating new ways to participate in the economics of professional sports.
But those developments raise significant questions about regulation, insider information, athlete compensation and financial risk.
Sissel and Sturtze will examine who benefits from these emerging financial products, who bears the risk and whether the athletes themselves are adequately protected.
The conversation will also touch on rising franchise valuations, media-rights economics and the expanding role of institutional capital in professional sports.
Watch Franchise Value Live Today
Program: Franchise Value
Featured Guest: Tanyon Sturtze, Former MLB Pitcher, New York Yankees and Los Angeles Dodgers
Host: Shana Orczyk Sissel, CEO and Founder, Banríon Capital Management; Author, Tough Minded
Date: Tuesday, October 20, 2026
Time: 12:00 PM Eastern Time
Network: Biz Talk Today TV
Live Streaming: CrossCheck Media YouTube Channel
Watch live: https://www.youtube.com/@CrossCheckMedia
About Franchise Value
Franchise Value is a sports-business program on Biz Talk Today TV examining the economics behind professional sports. Hosted by Shana Orczyk Sissel, the program explores franchise valuations, ownership transactions, media rights, athlete compensation, financial markets and the business decisions shaping the future of sports.
About CrossCheck Media Inc.
CrossCheck Media Inc. is a multimedia company producing and distributing business, financial, political, sports and cultural programming through its video, audio and digital publishing platforms. Its Biz Talk Today TV network delivers financial news, expert analysis and original programming to audiences through streaming television, digital platforms and podcast distribution.
For additional information:
CrossCheck Media Inc.
Biz Talk Today TV
YouTube: https://www.youtube.com/@CrossCheckMedia
Media Contact:
Naomi Knight, Support@BizTalkTodayTV.com, 202-294-3376
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SOURCE CrossCheck Media Inc.
