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Home Press Releases Press Releases - Lifestyle

ENTERTAINMENT SHOPPING PLATFORM COURTYARD EXPANDS INTO SNEAKERS WITH AN INNOVATIVE DISCOVERY EXPERIENCE THAT LETS YOU KEEP, SHIP, OR SELL BACK EVERY PAIR

Cision PR Newswire by Cision PR Newswire
September 16, 2026
in Press Releases - Lifestyle
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Authenticated deadstock sneakers, from Jordan and Nike staples to coveted grails, all at one price, with instant buyback

NEW YORK, Sept. 16, 2026 /PRNewswire/ — Courtyard, the entertainment shopping platform pioneering a new category of commerce built around discovery and reveal, announced today the launch of Courtyard Sneakers, bringing its signature discovery experience to the sneaker market for the first time with the Courtyard Sneakers Pack.

Courtyard, the entertainment shopping platform pioneering a new category of commerce built around discovery and reveal, announced today the launch of Courtyard Sneakers, bringing its signature discovery experience to the sneaker market for the first time with the Courtyard Sneakers Pack.

For $275, sneakerheads discover their pair from a curated collection of authenticated deadstock sneakers, from Jordan and Nike staples to coveted grails rarely available on the sneakers resale market, with the option to keep, ship, instantly sell back or post for sale on the Courtyard Marketplace.

Where other platforms sort inventory by price tier and optimize for volume, Courtyard curates for quality and rarity with transparency as all Sneaker Packs include clear and easy to find information so that users can make informed decisions. Every sneaker is certified authentic before it enters the vault. The only unknown is which pair gets revealed to shoppers, whether it’s one they love or one with a cultural story they’ll appreciate.

Courtyard Sneakers’ inventory includes some of the most coveted Nike and Jordan releases available, from the Jordan 1 High Off-White Chicago and Mars Yard 2.0 to the Nike SB AF1 Pink Foam Friends & Family and other rare pairs that seldom hit the resale market. After the reveal, sneaker enthusiasts choose to ship it home, hold it in Courtyard’s secure vault, or sell it back at fair market value, no questions asked.

“At Courtyard, we’re delivering a shopping experience built on the excitement of discovery,” says co-founder and CEO Nico Le Jeune. “Every pair in our inventory is worth owning, from deadstock staples to pairs most enthusiasts will never find anywhere else. We built this for the hardcore collectors, the cultural trendsetters, and anyone ready to cop with confidence knowing the worst case scenario is a keeper and the best is a grail.”

The launch of Courtyard Sneakers marks the latest expansion in Courtyard’s rapid growth. The platform has grown from $50,000 in monthly transaction volume in January 2024 to $2 billion annualized today, across trading cards, luxury watches, comics and coins. Sneakers are the newest category, and the same entertainment shopping model that transformed how people discover and trade collectibles is now coming to one of the most passion-driven categories in culture.

For more information about Courtyard, please visit courtyard.io.

ABOUT COURTYARD
Courtyard, the Entertainment Shopping platform, is pioneering a new category of commerce built around discovery and reveal. Every item is authenticated, securely vaulted and insured, and instantly sellable at any time. From luxury watches to trading cards, comics, coins and more, Courtyard is redefining how people discover, buy, collect and sell the things they’re passionate about. Founded in 2021 by Nicolas le Jeune and Paulin Andurand, Courtyard is backed by NEA, Y Combinator, NewRoad Capital Partners, Forerunner Ventures, Courtside Ventures and others. Learn more at courtyard.io. 

Courtyard Media Contact: courtyard@ssmandl.com 

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Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/entertainment-shopping-platform-courtyard-expands-into-sneakers-with-an-innovative-discovery-experience-that-lets-you-keep-ship-or-sell-back-every-pair-302881000.html

SOURCE Courtyard

Cision PR Newswire

Cision PR Newswire

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