Launching September 14, the brand’s third major entertainment collaboration transforms one of pop culture’s most iconic worlds into an immersive scent experience for car and home.
NEW YORK, Sept. 14, 2026 /PRNewswire/ — Drift, the premium scent brand reimagining fragrance for car and home, continues to expand its presence in the cultural conversation with its latest collaboration: Twilight x Drift. Following the success of John Wick x Drift — the best-selling car gift set in Drift’s history — this new collection transforms one of the most beloved pop culture phenomena into an immersive fragrance experience for both car and home.
Known for creating scents inspired by the moments, places, and stories people love most, Drift continues to blur the lines between fragrance and fandom, giving consumers new ways to experience culture through scent. The collection evokes the romance, mystery, and nostalgia of Forks, capturing the feeling of an eternal first love and transporting fans back into the world of The Twilight Saga.
Created for longtime Twilight fans and, home and car fragrance lovers alike, this magnetic scent would make even a vampire’s heart skip a beat. Rich plum butter sparks instant attraction alongside luminous moon flower, while soft vanilla velvet settles into an alluring base of Twilight woods, evoking the misty forests, unforgettable road trips, and cinematic moments that have captivated audiences for nearly two decades. It’s an unforgettable fragrance you’ll unconditionally and irrevocably fall in love with.
“With The Twilight Saga, we saw an opportunity to turn one of the most recognizable worlds in entertainment into something fans could experience in a completely new way.” said Elena Lecue, Chief Marketing Officer at Drift. “For fans, the fog-shrouded forest and the intensity of an all-consuming first love are as iconic as the story itself. We created this scent to capture that world and the emotions that have stayed with audiences long after the final page. That’s exactly the kind of emotional world scent is built to translate. This is just the beginning; we’re continuing to explore iconic worlds through fragrance, with another major collaboration still to come this year.”
Bringing the collaboration to life beyond the product itself, Drift is rolling out a season-long campaign that runs through Halloween. The rollout kicks off with experiential sampling at the Forever Twilight in Forks Festival, building anticipation ahead of the collection’s September 14 launch, and continues with a partnership with Jackson Rathbone – known to fans as Jasper Hale – who will document his day at the festival in a vlog-style Instagram content series, bringing followers along as the Drift Car Freshener and Home Scent Diffuser become part of his return to Forks. With its gothic romance and moody autumnal atmosphere, The Twilight Saga is a natural fit for the Halloween season, giving fans an extended way to fall back into Forks. By meeting fans where their passion already lives, Drift continues to demonstrate how scent can deepen cultural connection while introducing the brand to new audiences.
Following John Wick x Drift and Strawberry Shortcake x Drift, The Twilight Saga marks the brand’s third major entertainment collaboration of 2026. Drift will build on that momentum with another significant licensed partnership launching before year-end, with more details to come.
The Twilight x Drift collection launches September 14 at drift.co while supplies last. For the car, it will be available as a Car Starter Kit (inline scent subscription featuring all three of Drift’s car materials) and Car Wood Gift Set (three car fresheners, one visor clip, and a Twilight box sleeve) for $52. For the home, and a Home Scent Diffuser Starter Kit (inline scent subscription) and Home Scent Diffuser Gift Set (one device, three refills, and a Twilight box sleeve) for $89.
About Drift
Drift creates premium car and home fragrance products that combine minimalist design with high-quality, clean ingredients. Founded with the goal of redefining the fragrance experience, Drift offers convenient subscriptions and a rotating selection of seasonal scents for a personalized and elevated atmosphere – whether on the road or at home.
About Lionsgate – Global Products & Experiences
Lionsgate Global Products & Experiences is a division within Lionsgate Studios Corp. (NYSE: LION), one of the world’s leading standalone, pure-play content companies. By leveraging the studio’s world-class portfolio of film and television brands and franchises, the division drives incremental revenue and builds consumer engagement via live shows and experiences, location-based entertainment destinations, games, physical and digital merchandise, and select strategic partnerships and investments.
The group has developed multiple stage productions – including La La Land and Nashville heading to Broadway, and The Hunger Games and Wonder – integrations with marquee games (Call of Duty, Dead By Daylight, Roblox, and Fortnite), and collaborations with best-in-class consumer products licensees (LEGO, American Classics, Hot Toys, Funko, and more). Attractions based on Lionsgate’s top franchises The Hunger Games, John Wick, SAW and other iconic IP can be found at theme parks and destinations in Asia, the United States, United Kingdom, and the Middle East, with the JOHN WICK EXPERIENCE now open in Las Vegas.
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SOURCE Drift
