Amai Proteins, an Israeli food-tech startup, has appointed Doug Brown as their new CEO, effective September 1st, 2026.
Amai’s lead product, sweelin® is a next-generation sweet protein that enables significant sugar reduction and replaces conventional sweeteners with a protein-based alternative, designed to deliver superior clean taste, competitive cost, and improved formulation performance.
REHOVOT, Israel, Sept. 8, 2026 /PRNewswire/ — Amai Proteins is taking another big leap towards scaling up the commercial traction for our lead product, sweelin® with the appointment of Doug Brown as new CEO, starting September 1st, 2026.
Doug Brown is a US national and brings decades of business development and leadership experience in the food, beverage and dietary supplement segments.
Doug has worked in scale-ups as well as in multinational companies while being based in the US and in Europe. His career covers roles in food and beverage and dietary supplements, most recently as Chief Commercial Officer and Head of Global Account Management for Sirio Pharma and Best Formulations. He previously served as CCO for Clasado Biosciences (UK), and Head of Business Development for Nutritional Lipids at DSM Nutritional Products, in Switzerland.
“I am very excited to join the exceptional Amai Proteins team and help lead us into the next phase of growth. sweelin® is a perfect product at the right time for the GLP-1/peptide era,” says Doug Brown.
Amai Proteins wishes to thank its outgoing CEO, Dr. Amir Guttman for navigating the company through an intense period of refocus. Amir will continue to contribute to Amai Proteins as an Executive Board Member.
About Amai Proteins
Amai Proteins develops, scales and commercializes proprietary sweet proteins for the food, beverage, and dietary supplement industries. The company’s technology platform combines precision fermentation and advanced food technology to develop scalable, high-performance and great tasting protein ingredients.
Amai’s lead product, sweelin®, is a monellin-based sweet protein inspired by the serendipity berry and is on average 3,000 times sweeter than sugar on a weight basis. The product is designed for stability, affordability, and compatibility with industrial food processing applications.
Produced through precision fermentation, sweelin® can be used in a wide variety of food & beverages, confectionery, chewing gum, condiments, and dietary supplements. Amai works with leading food and supplement manufacturers to enable up to 70% sugar reduction without compromising taste, cost, or sustainability.
For more information:
Doug Brown, CEO, Amai Proteins
press@amaiproteins.com
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SOURCE Amai Proteins
