ALBUQUERQUE, N.M., Oct. 2, 2026 /PRNewswire/ — Cousins Maine Lobster, the nationally recognized seafood brand known for its authentic Maine lobster rolls and Shark Tank success story, is taking its Dallas food truck on a seven-day road trip through El Paso and New Mexico from October 5 through October 11.
Traveling from Dallas, the truck will make limited-time stops in El Paso, Albuquerque, Taos, Rio Rancho, Los Alamos, and Santa Fe, serving wild-caught Maine lobster and New England-inspired favorites. From local breweries to community gathering places, each stop will bring customers together for incredible food and a taste of Maine.
Customers can expect Cousins Maine Lobster’s three signature lobster rolls: the Maine Roll served chilled with mayo, the Connecticut Roll served warm with butter and lemon, and the Garlic Butter Roll finished with garlic, Parmesan, and herbs. The tour will also feature the brand’s newest menu item, the Lobster Roll Flight, along with clam chowder, lobster tacos, and whoopie pies.
“Bringing the Dallas truck through El Paso and New Mexico gives us the chance to share the Cousins Maine Lobster experience with both longtime fans and first-time customers,” said the franchisee of Cousins Maine Lobster Dallas. “I’m especially excited to meet our customers in person, and experience the energy each community brings to the tour.”
The El Paso and New Mexico road trip continues Cousins Maine Lobster’s strategy of introducing the brand to growing markets through limited-time pop-up experiences that generate excitement, connect with new customers, and bring the energy of the Dallas food truck directly to communities across the region.
The full tour schedule is available below and online at Cousins Maine Lobster Dallas. Customers are encouraged to follow Cousins Maine Lobster Dallas and download the CML Mobile App to order ahead, earn loyalty rewards, and confirm the latest schedule before visiting.
El Paso and New Mexico Road Trip Schedule:
Monday, October 5, 11am – 8pm: HTeaO El Paso – 12655 Rojas Dr., El Paso, TX 79928
Tuesday, October 6, 11am – 8pm: Brew Lab 101 Beer & Cider Co. – 3107 Eubank Blvd. NE, Albuquerque, NM 87111
Wednesday, October 7, 11am – 8pm: Tractor Supply Co. – 121 Plaza Dr., Taos, NM 87571
Thursday, October 8, 11am – 8pm: Beer Lab 101 Beer & Cider Co. – 3301 Southern Blvd., Rio Rancho, NM 87124
Friday, October 9, 11am – 8pm: Bathtub Row Brewing Co-op – 163 Central Park Square, Los Alamos, NM 87544
Saturday, October 10, 11am – 8pm: Gravity Bound Brewing Company – 816 3rd St. NW, Albuquerque, NM 87102
Sunday, October 11, 11am – 8pm: Nuckolls Brewing Co. – 1611 Alcaldesa St., Santa Fe, NM 87501
To learn more about franchise opportunities with Cousins Maine Lobster, visit https://www.cousinsmainelobster.com/franchise.
About Cousins Maine Lobster:
Cousins Maine Lobster is a leader in fast-casual seafood, partnering with local entrepreneurs to bring the highest quality Maine lobster rolls to neighborhoods everywhere by way of their famous food trucks, brick & mortar restaurants, and a shore-to-door online shop that delivers the highest quality live Maine lobsters directly to your home. In 2012, Cousins Maine Lobster was co-founded by real-life cousins Sabin Lomac and Jim Tselikis with the desire to bring their local Maine family traditions to the West Coast masses. They later appeared on Shark Tank, where they partnered with real estate mogul and shark Barbara Corcoran. Since then, Cousins Maine Lobster has franchised to expand their footprint across the U.S. and has become one of the top Shark Tank investments of all time. For more information, visit www.cousinsmainelobster.com and follow on Instagram, Facebook, and YouTube @cousinsmainlobster and Twitter @cousinsmainlob. To find a location near you, visit www.cousinsmainelobster.com.
DISCLAIMER: The information contained herein is provided for informational purposes only and does not constitute an offer to sell, or the solicitation of an offer to buy, a franchise. No franchise will be sold to any resident of any jurisdiction, or for operation in any jurisdiction, unless and until the offering has been duly registered, exempted from registration, or otherwise qualified under applicable law, and the prospective franchisee has received a Franchise Disclosure Document.
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CONTACT: |
Lindsay Herberger |
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Cousins Maine Lobster |
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SOURCE Cousins Maine Lobster
