ARXAN, China, Sept. 17, 2026 /PRNewswire/ — Columbia, the international outdoor performance brand, brought its 2026 Hike Party to Arxan National Forest Park in Inner Mongolia, unveiling its first water-land integrated race format. Hundreds of outdoor enthusiasts took part in a two-person team challenge combining speed hiking, rafting, and fishing. Brand ambassador Jiang Qiming made his debut as a team competitor at the event, taking on the multi–discipline course challenge.
As a fresh evolution of Columbia’s trail experience, the brand extended beyond traditional hiking to weave together speed trekking, rafting and lure fishing. Rooted in its mission “Unlock the Outdoors for Everyone”, this multi-discipline format builds a fresh outdoor narrative to connect with broader outdoor audiences, embracing the truth that nature has no fixed script and outdoor gear unlocks more joyful adventures.
Beyond the race itself, the post-race sunset gathering served as an experiential launch platform for the new Softshell Interchange Jacket. Moving past conventional stage–driven product reveals, Columbia combined on–course field validation with its immersive “Wind and Rain Lab” weather–simulation installation.
With over 40 years of continuous innovation since the launch of its exclusive Interchange System in 1984, Columbia has refined its classic 3-in-1 jacket design. The new Softshell Interchange Jacket inherits the iconic “one jacket, three wears” DNA and sets a new industry benchmark for functional outdoor outerwear, with the sunset party’s live music and photo exhibition creating a holistic, authentic outdoor celebration.
Drawing on 88 years of professional outdoor expertise, Columbia continues to encourage enthusiasts to embrace the unknown, proving that unexpected adventures bring the best outdoor fun.
About Columbia
Founded in 1938, Columbia has spent 88 years crafting premium, professional outdoor gear for enthusiasts around the world, helping them unlock the joy of the outdoors.
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SOURCE Columbia
