New platform gives shoppers access to over 2 million diamonds and gemstones, a lineup of new jewelry styles, bespoke design services, and an AI Gemologist to guide every purchase.
NEW YORK, Sept. 18, 2026 /PRNewswire/ — Calavera New York, the diamond retailer and Manhattan jewelry manufacturer known for cutting out the middleman on fine diamonds, today announced the launch of its newly redesigned website, marking the company’s largest expansion since its 2025 debut.
The relaunch introduces four major additions built around a single goal: making it easier, faster, and more transparent for customers to find and design the piece that’s right for them.
Calavera New York is expanding beyond diamonds for the first time, adding a curated selection of natural gemstones, including emeralds, sapphires, and rubies, sourced with the same rigorous standards the company applies to its diamonds. The move gives customers a single destination for both classic and colored stones, without the retail markups typical of traditional jewelers.
The jewelry collection is also growing. Alongside its existing offerings, Calavera New York now carries wedding bands, pendants, necklaces, and bracelets, each crafted in-house in the company’s Manhattan workshop using real diamonds, gemstones, and premium metals only. For customers who want something entirely their own, the company is also rolling out custom design services, pairing clients directly with its in-house jewelers to build bespoke pieces from concept to finished ring, pendant, or bracelet.
Behind the scenes, Calavera New York has overhauled its backend infrastructure to support a catalog of more than 2 million diamonds and gemstones, with the goal of delivering a dramatically faster, smoother browsing and search experience. Shoppers can now filter and compare a vastly larger selection without the lag typically associated with inventories of this scale.
The most novel addition is the AI Gemologist, a new feature built into every diamond listing. Trained on industry-standard grading criteria and Calavera New York’s own dataset of gemstone details, the AI Gemologist lets shoppers ask questions about a specific stone’s cut, clarity, color, and carat in real time, bringing a level of guidance normally reserved for in-person appointments to every online listing.
The redesigned website, including the full gemstone and jewelry collections and the AI Gemologist, is live now at calaveranewyork.com.
About Calavera New York
Calavera New York is a diamond dealer and premier jewelry manufacturer on a mission to disrupt the global diamond industry with the lowest-priced retail diamonds on earth. By sourcing premium natural and lab-grown diamonds directly from cutters around the world, Calavera New York bypasses traditional retail markups and passes wholesale pricing on to its customers. Every piece of jewelry is manufactured in-house in Manhattan using real diamonds, gemstones, and premium, high-grade metals only. Learn more at calaveranewyork.com.
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SOURCE Calavera New York, Inc.
