NEW YORK, Sept. 23, 2026 /PRNewswire/ — Cadent, the predictive advertising company, today announced a leadership transition as the Company enters its next phase of growth.
Following more than a decade of significant growth and transformation at Cadent, Nick Troiano, Chief Executive Officer of Cadent, and Cadent’s Board of Directors have agreed that now is the right time to begin the transition to the Company’s next CEO. Under Troiano’s leadership, Cadent grew from approximately 200 employees to more than 600, more than tripled its revenue and significantly expanded its capabilities through strategic acquisitions and investment in technology. During that time, the Company evolved from its roots in television into a leading predictive advertising company, culminating in the recent launch of the unified Cadent Platform across converged TV and digital media that will provide the foundation for Cadent’s next chapter.
To support this leadership transition, Cadent has appointed Lisa Utzschneider, Special Advisor to Novacap Management Inc., as the Company’s Interim CEO and Chair of the Board, effective immediately. Utzschneider will provide strategic and operational leadership, working closely with Cadent’s executive team as the Company continues to execute its strategy, support its employees, deliver for its customers and partners and advance the predictive advertising capabilities central to its future growth.
To facilitate a seamless transition, Troiano will serve as a strategic advisor, supporting Utzschneider, the Cadent Board and executive team through the transition.
Utzschneider is a seasoned technology and advertising executive with a proven track record leading scaled, customer-focused businesses across digital advertising, media and technology. She previously served as CEO of Integral Ad Science, where she led the company’s global expansion, and continues to serve as Special Advisor to the IAS Board. Before joining IAS, Utzschneider held senior leadership positions at Yahoo!, Amazon and Microsoft, where she helped drive growth across digital advertising, cloud and enterprise technology businesses.
“The advertising industry is undergoing significant change, creating new opportunities for companies that can connect technology, data and media to deliver better outcomes,” Utzschneider said. “Nick and the Cadent team have built a strong company well positioned for continued growth. I look forward to working closely with Cadent’s executive team to execute the Company’s strategy and drive growth. I will also work closely with the Board to identify the Company’s permanent CEO and ensure a seamless transition.”
“Nick has led Cadent through a period of significant growth and transformation for more than a decade, building a strong company, leadership team and strategic foundation for the future. On behalf of the Board, I want to thank Nick for his leadership, vision and commitment to Cadent and its employees, customers and partners,” said David Brassard, Partner at Novacap and Board Member of Cadent. “Looking ahead, we are confident in Lisa’s ability to provide strategic perspective and deep leadership experience while the Board conducts a search for a permanent CEO. Her track record of thoughtfully guiding advertising technology companies, combined with her clear understanding of Cadent’s opportunities ahead, will be invaluable during this transition.”
“It has been an honor and a privilege to lead Cadent,” Troiano said. “I am immensely proud of what we have built and the transformation we have accomplished together. I am especially grateful to our employees, customers and partners for their trust and commitment to our Company. Together, we have built an exceptional team, significantly expanded the business and its capabilities and created a technology platform positioned for where the industry is going. Cadent has significant opportunity ahead, and I look forward to supporting a seamless transition as the Company begins its next chapter.”
About Cadent
Every day, Cadent ignites 200 billion connections between brands, publishers, and consumers through our predictive advertising platform. With 22,000 AI-driven models, we orchestrate outcomes on all platforms consumers are on, across all media they consume, and at all stages of their journey. With a transparent, unified platform, we connect directly with hundreds of premium partners to drive measurable advertising outcomes across all screens. Learn more at www.Cadent.com.
Media Contact
Michael Freitag / Zach Genirs / Evan Grogan
Joele Frank, Wilkinson Brimmer Katcher
CadentMedia@joelefrank.com
212-355-4449
View original content to download multimedia:https://www.prnewswire.com/news-releases/cadent-announces-leadership-transition-to-support-companys-growth-strategy-302887822.html
SOURCE Cadent
