The national fitness franchise welcomes Maher as its newest Brand Champion, uniting around a shared mission to empower women through strength
CHARLOTTE, N.C., Sept. 15, 2026 /PRNewswire/ — Burn Boot Camp, one of the nation’s leading family-founded group fitness franchises, announced celebrated global sports icon Ilona Maher as its newest professional athlete partner.
A global champion for body positivity, Maher knows that strength training builds more than muscle – it builds confidence. Together, Maher and the female-led Burn Boot Camp are on a shared mission to empower women to embrace their strength, challenge ideas of what “strong” looks like, and feel powerful in and beyond the gym.
“I love being strong. I love lifting heavy things, I love seeing what my body can do, and I want more women to feel that way about themselves,” said Maher. “Burn Boot Camp gets that. It’s a place where women can show up exactly as they are, push themselves, and leave feeling stronger and more confident than when they walked in. That’s a message I’m really excited to get behind and be a part of.”
On September 9, Maher joined a live Camp in Poway, California, inviting local Members to build strength alongside the global sports icon during the brand’s signature 45-minute structured workout.
Burn Boot Camp is designed to make strength training more accessible for women at every stage of life, with expert-led workouts and complimentary Childwatch at participating locations. The supportive community gives Members the flexibility and encouragement to prioritize their own strength and well-being.
“If there is one woman who embodies what Burn Boot Camp stands for, it’s Ilona,” said Burn Boot Camp CEO Morgan Kline. “She understands that strength is built through hard work, consistency, and the confidence to show up fully as yourself. More importantly, she uses her platform to inspire other women to recognize that same strength within themselves. We couldn’t be more excited to welcome Ilona into the Burn community and champion that message together.”
Maher joins Burn Boot Camp’s growing roster of intentional partners, including global music producer and artist Marshmello and global entertainer and entrepreneur Kevin Hart.
The partnership coincides with Burn Boot Camp’s national 4-week promotion from September 14 through October 12, where anyone can begin their strength journey across one of Burn Boot Camp’s 400 locations for $69 with a community ready to cheer them on.
To learn more about the partnership, visit burnbootcamp.com.
About Burn Boot Camp
Burn Boot Camp is a leading U.S. fitness brand dedicated to helping women and their families build strength, confidence, and healthy lifestyles. Founded in 2012 by husband-and-wife duo Devan and Morgan Kline, the brand serves more than 160,000 members nationwide through its signature 45-minute Camps, complimentary Childwatch, and proprietary Floating Floor designed to reduce impact and help prevent injury. With more than 400 locations across the United States and new international franchise opportunities available, members also have access to expert fitness, recovery, nutrition, and wellness content through the Burn Boot Camp App with Burn On Demand. Recognized on the Entrepreneur Franchise 500 for eight consecutive years and the Inc. 5000 for six consecutive years, the company continues to expand its reach through strategic partnerships with global entertainer and entrepreneur Kevin Hart and global music producer and artist Marshmello. Co-Founders Devan and Morgan are also the best-selling authors of Burn: The Burn Boot Camp 5 Step Strategy for Inner and Outer Strength. To stay in the loop, follow Burn Boot Camp on Instagram, YouTube, TikTok, Facebook, Threads, LinkedIn and Podcast.
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SOURCE Burn Boot Camp
