Limited-time cream puffs, exclusive collectibles, in-game rewards and in-store fan experiences arrive October 9
CERRITOS, Calif., Oct. 2, 2026 /PRNewswire/ — NEOWIZ and Beard Papa’s are teaming up for a limited-time BrownDust2 collaboration launching October 9, 2026, at participating Beard Papa’s locations across the United States.
After celebrating its third anniversary in June, BrownDust2 continues the momentum with this Halloween-themed collaboration featuring character-inspired cream puffs, exclusive collectibles, in-game rewards and special in-person fan events featuring Wilhelmina and Zenith. The promotion runs through November 9, 2026.
At the center of the collaboration are two limited-time creations inspired by two of BrownDust2’s all-time fan-favorite characters, Zenith and Wilhelmina. The Zenith Puff features seasonal pumpkin spice custard in a cinnamon topped eclair, while the Wilhelmina Puff combines vanilla custard, white chocolate and vanilla Oreo™ cookie crumble eclair.
Free Gifts with Limited Edition 6-pack Combo Set
Fans can also purchase a special BrownDust2 6-Pack Combo Gift Set, one each limited-time cream puff, one Chocolate Puff, one Cookies & Cream Puff and two Original Cream Puffs. Each set also comes with limited-edition BrownDust2 collectibles featuring Wilhelmina and Zenith, including acrylic character standees, character can badges, sticker sheet, as well as an exclusive in-game reward code, while supplies last.
“BrownDust2 has an incredibly passionate fan community, and we wanted this collaboration to feel like much more than simply putting characters on a cream puff,” said Mark Nathan, Marketing Director for Beard Papa’s USA. “From the character-inspired flavors and collectibles to the Halloween events, we’re creating something fans can experience, photograph, collect and enjoy together.”
“We’ve been looking for more ways for our North American fans to enjoy BrownDust2 beyond the game screen, and this partnership with Beard Papa’s is a natural extension of those efforts,” said KyungChul Han, Head of BrownDust2 Business at NEOWIZ. “We’re thrilled to see Wilhelmina and Zenith step into the real world this Halloween.”
Free BrownDust2 Code Card With Every Purchase
Throughout the promotion, every purchase at participating Beard Papa’s locations will receive a free BrownDust2 in-game reward code card, while supplies last. Each card contains a unique code redeemable for in-game rewards.
Halloween Meet & Treat Fan Events and Online Sweepstakes
Two special BrownDust2 Halloween Meet & Treat events will give fans the opportunity to meet cosplay talent portraying Wilhelmina and Zenith, take photos with them, and participate in the Spin the Wheel event for a chance to receive limited-edition BrownDust2 × Beard Papa’s collaboration merchandise.
Los Angeles: Beard Papa’s Little Tokyo, October 17
Katy, Texas: Beard Papa’s Katy Asiantown, October 24
Both events run 12–5 PM local time.
Fans nationwide can also enter a BrownDust2 × Beard Papa’s sweepstakes, with ten winners receiving special BrownDust2 themed prize packs.
The collaboration runs October 9–November 9, 2026. For participating locations, event details and sweepstakes information, visit BeardPapas.com/browndust2
About BrownDust2
Developed by GAMFS N and published by NEOWIZ, BrownDust2 is a free-to-play adventure RPG featuring strategic turn-based gameplay, high-quality illustrations, charming character collection and epic adventures.
BrownDust2 is available on Android, iOS, and PC. Learn more at browndust2.com/en
About Beard Papa’s
Founded in Osaka, Japan in 1999, Beard Papa’s is known worldwide for its freshly baked cream puffs filled to order with signature custard creams. Learn more at beardpapas.com
Media Contact:
Mark Nathan, Marketing Director
Beard Papa’s USA
marketing@muginohointl.com
310-935-5818
View original content to download multimedia:https://www.prnewswire.com/news-releases/browndust2-and-beard-papas-team-up-for-a-sweet-halloween-collaboration-across-the-us-302896711.html
SOURCE Beard Papa’s
