Award-winning PR Agency HCM Will Lead Strategic Storytelling, Generative Engine Optimization (GEO),
and Affiliate For Brightland
LOS ANGELES, Oct. 8, 2026 /PRNewswire/ — Brightland, the creators of fine California pantry essentials, making extraordinary products for everyday joy, announced it selected Hannah Cranston Media (HCM) as its public relations agency of record (AOR)
Founded in 2018 by Aishwarya Iyer, Brightland built its brand around an ingredient in nearly every American kitchen: olive oil. The category is at an inflection point as home cooks seek flavor and quality in their most-used pantry staples. Brightland’s oils are blended in-house by olive oil sommeliers, sourced exclusively from California growers, and tested to standards exceeding international benchmarks.
HCM, a leading PR and brand storytelling agency known for work with lifestyle, CPG, beauty, wellness, and tech brands, will lead earned media, AI visibility, and affiliate as Brightland brings new pantry staples to market and leads the return to the table.
“So many Americans have never tasted real extra virgin olive oil, and should move past the stale bottles dressed up as the good stuff,” said Aishwarya Iyer, Founder and CEO of Brightland. “HCM builds movements around brands that raise the standard in their category, and I trust them to tell our story with the same care we put into every bottle.”
“I’ve been buying and gifting Brightland since the early days and watched Aishwarya build something rare: a brand that grows because its fans won’t stop talking about it,” said Hannah Cranston, CEO and Founder of Hannah Cranston Media. “Being part of her team means we get to take this fandom further, helping amplify the connection that comes around the dinner table with each bottle.”
About Brightland
Brightland is a California-based pantry essentials brand on a mission to make life taste better. Brightland creates thoughtfully crafted olive oils, vinegars, and honeys that bring vibrant flavor, beauty, and joy to everyday cooking. Working with California growers and producers who share an uncompromising commitment to quality, every product is made to celebrate exceptional ingredients and the simple pleasure of good food, proving that the best meals don’t have to be complicated; they just need ingredients that make everything taste incredible. For more information, visit www.brightland.co.
About HCM
Hannah Cranston Media (HCM) is the agency behind some of the most consequential brand stories in modern communications, built to give mission-driven companies the power to reshape industries and shift culture. HCM operates as a true extension of its clients’ teams, engineering everything from creative brand activations and experiential events to influencer integrations. The agency represents the pioneers redefining health and wellness, equity, AI, and technology, driving the conversations that set the cultural agenda and commanding visibility across earned, owned, affiliate, and AI-powered discovery channels. Through relentless strategic storytelling, HCM doesn’t just tell its clients’ stories, it builds the communities, causes, and movements that carry them forward. For more information, visit www.teamhcm.com.
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SOURCE Brightland
