The new “Hot or Cold, Always Perfetto” campaign brings a playful new chapter to Brad Pitt’s longstanding partnership with De’Longhi, celebrating coffee made your way with the new Magnifica Duo.
UPPER SADDLE RIVER, N.J., Sept. 8, 2026 /PRNewswire/ — De’Longhi, the World’s #1 Automatic Espresso Maker* and World’s #1 Espresso Machine Maker*, has spent more than 50 years combining Italian design, coffee expertise and thoughtful innovation to elevate the at-home coffee experience. Today, the brand unveils its latest global campaign, “Hot or Cold, Always Perfetto,” starring longtime brand partner Brad Pitt and directed by Academy Award-winning filmmaker Spike Jonze.
The campaign marks a playful new chapter in De’Longhi’s ongoing Perfetto story, built around a simple idea: when it comes to coffee, there is no single definition of perfect. Rooted in the Italian approach to savoring everyday moments, Perfetto is personal, shaped by individual taste, mood and ritual. Whether hot or cold, bold or creamy, the best coffee is the one enjoyed exactly the way you want it.
“Your coffee. Your way. Always Perfetto,” said Pitt.
At the center of the campaign is De’Longhi’s new Magnifica Duo, a fully automatic coffee machine designed to bring that choice to life with both hot and cold milk-based coffee recipes at the touch of a button. Featuring 20 preset hot and iced recipes, dedicated technologies for authentic espresso, drip coffee and cold brew, and De’Longhi’s signature LatteCrema™ Hot & Cool Technologies, Magnifica Duo makes it effortless to move from a warm morning cappuccino to an iced afternoon latte or cold brew, all from one machine.
Directed by Spike Jonze, the story drops us into a home where Brad lives with his 16 roommates, many of whom he has known since college. Brad longs for just one quiet morning where he can enjoy a cup of coffee from his De’Longhi machine. Instead, there seems to be a complicated dynamic at play with the roommates (this can be said for any roommates, right?) every single morning, Lawrence wants to know why he got up late. Kyle wants to know why the dishes aren’t done. Patrick wants to know why he’s dressed up. In this film, a man tries to navigate the perils of the group in search of his one small luxury: a cup of coffee.
Will he find that moment? Will he find his “Perfetto” — a small, hard-won hot or cold triumph in this world of large personalities? Will You? Will anyone?
Through the humor and chaos, the campaign brings De’Longhi’s Italian approach to coffee to life: a belief that coffee is more than a drink, but a moment to savor. By pairing that heritage with thoughtful innovation, De’Longhi makes it effortless for coffee lovers to create their own Perfetto at home, whatever their taste, mood or moment.
“At De’Longhi, we believe that Perfetto is the spirit of immersing yourself in your coffee moment, Italian style. But perfected to your taste. Our Duo range is designed to do exactly that – it serves up your perfetto, your way – hot or cold. Through every season and every mood. Together with Brad Pitt, Spike Jonze and LOLAMadrid, we have created a campaign that encapsulates this duality – the wins and misses, the hot and cold that swings into every moment. And who better to deliver that in a memorable way, but the duo Brad and Spike! Ably supported by a few special stars, the campaign brings banter, humour and inimitable Italian panache to not just ONE perfetto moment but DUO perfetto moments,” said Aparna Sundaresh, Global Chief Marketing Officer at the De’Longhi Group.
The campaign is the latest global work from LOLAMadrid as part of its ongoing creative partnership with De’Longhi and will roll out across broadcast, digital and social platforms beginning in September. It will also be supported by a Perfetto Barista influencer campaign featuring two creators who joined the film set, picked up a few Oscar-level tricks and brought them home to inspire their own content. The creators will put their own spin on the campaign’s hot-or-cold duality, showing how they create a personal Perfetto moment at home.
The De’Longhi Magnifica Duo is available now for $999.95 at DeLonghi.com and select retailers nationwide. For more information, visit www.delonghi.com.
About De’Longhi:
Headquartered in Treviso, Italy, De’Longhi is the global leader in home coffee innovation. For more than 50 years, the company has built a legacy of craftsmanship, designing and engineering premium appliances that bring café-quality coffee experiences into the home, inspired by Italy – the birthplace of espresso. As the #1 Worldwide Espresso Machine Maker*, De’Longhi is recognized for combining Italian design, quality craftsmanship, and meaningful innovation across a broad portfolio of coffee solutions, including fully automatic espresso machines, manual espresso machines, and specialty coffee appliances.
Part of the De’Longhi Group, a global house of premium appliance brands that includes La Marzocco and Eversys, De’Longhi is committed to making coffee more accessible at home through thoughtfully designed, performance-driven products. Today, De’Longhi is present in more than 120 countries worldwide, helping consumers craft exceptional espresso, coffee, and specialty beverages with ease.
*Source: Based on GfK global sales data for the espresso coffee maker category.
View original content to download multimedia:https://www.prnewswire.com/news-releases/brad-pitt-and-spike-jonze-turn-up-the-heat-and-the-chill-in-delonghis-latest-global-campaign-302872351.html
SOURCE De’Longhi
