Marketing and business development executive brings 30 years of experience spanning customer insights, product marketing, and growth strategy
CANTON, Mass., Nov. 10, 2026 /PRNewswire/ — Boston Mutual Life Insurance Company, a mutual insurer providing access to insurance solutions, announced today the appointment of Greg Melton as Vice President of Communications, Marketing, and Events within its Business Enablement and Transformation department.
With 30 years of experience spanning marketing, market research, product development and business development, Melton will lead Boston Mutual Life’s communications, marketing, and events functions, working across the organization to align marketing priorities with business objectives and the needs of customers and broker partners.
“Greg brings a strong combination of customer insight, strategic marketing, and business development experience,” said Roberta Rainville, Executive Vice President of Business Enablement and Transformation at Boston Mutual Life Insurance Company. “His experience working across sales, product development, and marketing will help us strengthen how we support our broker partners, communicate the value of our solutions, and align our marketing efforts with business needs.”
Prior to joining Boston Mutual Life, Melton served as Assistant Vice President of Product Marketing at SBLI, where he used market intelligence and data-driven insights to inform product positioning. He previously held leadership roles at John Hancock Life Insurance Company spanning marketing, product development, and business development. Throughout his career, Melton has led initiatives across business strategy, competitive intelligence, product development, digital marketing, distribution strategy, and operational transformation, including marketing programs designed to increase agent engagement, support financial advisors, and contribute to sales growth.
Melton is a Member of the Chartered Institute of Marketing (MCIM), where he also earned a diploma in marketing. He holds a diploma in market research from the Market Research Society and a bachelor’s degree in business administration from Middlesex University, all in London. He also serves on the Community Leadership Board of the American Diabetes Association.
“Effective marketing starts with understanding the people you serve,” said Greg Melton, Vice President of Communications, Marketing, and Events at Boston Mutual Life Insurance Company. “It’s a privilege to join Boston Mutual Life and work alongside colleagues across the organization to strengthen how we support our broker partners, connect with customers, and communicate the value of our company and our insurance solutions.”
To learn more about Boston Mutual Life Insurance Company, please visit https://www.bostonmutual.com/.
About Boston Mutual Life Insurance Company
Boston Mutual Life Insurance Company is a mutual insurer that provides access to insurance solutions designed to protect customers, their future, and the people they care about. Since 1891 the company has supported working Americans, including municipality and public sector employees, first responders, teachers, union members, and small businesses. With offices based in Canton, Massachusetts, and Omaha, Nebraska, Boston Mutual Life is dedicated to acting in the best interests of its policyholders, producers, employees, and communities. For more information, please visit www.bostonmutual.com or contact your Boston Mutual Life representative. Follow the company on LinkedIn, Instagram, Facebook, or YouTube.
Media Contact
Boston Mutual Life News Desk
bmlnewsdesk@bostonmutual.com
Boston Mutual Life Insurance Company
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SOURCE Boston Mutual Life Insurance Company
