The relaunched snack company is expanding its retail footprint on the West Coast with a refreshed identity created around clean, plant-based, better-for-you snacking.
BETHLEHEM, Pa., Sept. 14, 2026 /PRNewswire/ — BHU Foods, the better-for-you snack company created on the belief that people shouldn’t have to choose between nutrition and taste, began its relaunch process earlier this year, marking a new era for the brand and their reimagined better-for-you line up of retail products.
Founded in 2015 out of a need for a better keto snack bar, BHU Foods is now adapting alongside their consumer and is refocusing the brand around protein and fiber forward better-for-you snacks. The name BHU stands for Better, Honest, Unbelievable, reflecting a brand made to be a better, honest snack that doesn’t make you choose between nutrition and taste.
“This is more than a rebrand; it’s a strategic evolution built around how today’s consumer wants to live. We’re simplifying better-for-you snacking with organic, plant-based nutrition and ingredients consumers can both enjoy and feel good about. At the end of the day, no one wants to eat something that doesn’t taste good.” said Amanda Iampietro, Chief Commercial Officer, BHU Foods.
As part of its 2026 relaunch, BHU Foods has launched an updated product line featuring all organic ingredients now available on Amazon, and direct-to-consumer at bhufoods.com. The company continues to deepen its retail presence on the west coast with products available at Sprouts and Erewhon, while expanding into the east coast with Mom’s Organic Market.
Built on clean ingredients, the entire BHU Foods product line is USDA* Organic certified, Non-GMO Verified, gluten-free, soy-free, seed oil free, and made without sugar alcohols. Instead of dairy or whey, BHU Foods uses plant-based pea protein in all products, making all refrigerated bars vegan.
BHU Foods’ tagline, Bite Into Better, speaks to a wellness-oriented customer who wants a snack that fits an active, on-the-go lifestyle without extreme dietary restriction.
For more information, visit bhufoods.com.
About BHU Foods:
BHU Foods makes organic, vegan snack bars and bites with clean, plant-based ingredients; no need to choose between nutrition and taste. The brand’s full-size refrigerated bars, mini snack bars, and Superfood Bites are all USDA* Organic certified and Non-GMO Verified. Follow them on Instagram @bhufoods.
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SOURCE BHU Foods
