WESTPORT, Conn., Sept. 9, 2026 /PRNewswire/ — Belle Brands, a platform company formed by consumer-focused private investment firm Windsong Global, is pleased to announce the acquisition of Vegamour, a biotech-powered hair longevity brand pioneering the future of hair wellness through clean, clinically proven innovation. Vegamour joins Belle Brands’ growing portfolio of beauty businesses, which includes JVN Hair, Pipette, KVD Beauty, and Versed, led by Belle Brands Global President Teresa Lo, a beauty executive with over two decades of experience.
“Brands with a clinically-backed approach to product development, a deeply passionate community, and a focus on accessibility are the kind of brands Belle Brands looks for when it comes to building out our portfolio; Vegamour has all of those attributes and more. They’re a pioneer in the hair wellness space with exclusive retail distribution at Sephora, a stalwart in beauty that has helped bring hair health front and center to countless consumers,” said Teresa Lo, Global President, Belle Brands. “We’re thrilled to continue driving Vegamour’s growth and maximizing its potential.”
“We designed Belle Brands on the thesis that exceptional beauty brands can be advantaged by scale while not undermining the distinction and authenticity of their brand or connection with their community. Belle Brands provides what a single business is often challenged to deliver alone. Across our portfolio, this approach has reduced operating expenses to facilitate more investment in product development, retail partnership, and consumer marketing. Vegamour is a natural fit for us,” stated William Sweedler, Chairman, Belle Brands, and CEO and Managing Partner, Windsong.
“Vegamour is a special brand that sits at the intersection of clean beauty, modern hair wellness, and efficacy. We’re excited to continue serving the Vegamour community, invigorating our relationship with Sephora, and investing in new products that maintain Vegamour’s distinct leadership in this category,” said Michael Dill, Partner, Windsong and Board Member of Belle Brands.
About Vegamour:
Vegamour is a biotech-powered hair longevity brand pioneering the future of hair wellness through clean, clinically proven innovation. Rooted in nature and backed by science, Vegamour develops high-performance solutions for every stage of the hair life cycle, without synthetic hormones or harsh chemicals. As one of the first beauty brands to harness plant-derived exosome technology and liposomal delivery systems, Vegamour delivers targeted, regenerative care that works in harmony with the body’s biology to extend the hair’s growth phase, reduce shedding, and support a healthy scalp environment.
About Belle Brands LLC:
Belle Brands is a multi-brand beauty platform formed by Windsong Global to acquire and scale consumer beauty brands with a unique point of view, proven product performance, and loyal, engaged communities. Belle provides its brands with shared operational infrastructure, deep retail and e-commerce expertise, and disciplined brand stewardship, allowing each to grow within its own identity. The portfolio includes JVN Hair, Pipette, KVD Beauty, Versed, and Vegamour, spanning hair, skin, color, baby care, and hair wellness across prestige, masstige, and mass retail. Belle Brands is led by Global President Teresa Lo. For more information, visit www.bellebrands.com.
About Windsong Global LLC:
Windsong Global LLC is a leading private investment firm focused on the branded consumer sector. Since its founding in 2006, Windsong and its predecessor funds have completed 60 transactions and total more than $10 billion of enterprise value. Windsong has been an active investor in beauty and wellness, fitness and health, along with the active lifestyle sector. Past and present owned brands in Windsong’s and its affiliates portfolio include Algenist, Revive, This Works, Alberto VO5, Brut, Tone It Up, SWIMS, Piloti, Robert Graham, Martha Stewart, Jessica Simpson, Design Within Reach, and Cloudveil Outdoor.
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SOURCE Windsong Global LLC
