Forest River Financial Services expands RV dealer support with new Aven-powered financial products
ELKHART, Ind., Sept. 28, 2026 /PRNewswire/ — Aven and Forest River, Inc., a Berkshire Hathaway company and North America’s largest manufacturer of recreational vehicles, introduced the industry’s first co-branded home equity line of credit, along with two additional co-branded financial products for Forest River customers.
The Forest River Homeline Card combines a HELOC with a credit card. It gives qualified homeowners a new way to finance larger RV purchases while earning rewards at Forest River dealerships and on everyday purchases. The partnership is Aven’s first co-branded financial relationship and expands the company’s ability to reach consumers through established brands and their existing customer relationships. Aven plans to expand this model to other consumer brands and distribution networks.
More than 80% of RV owners are homeowners, according to the RV Industry Association, meaning many RV customers may also have home equity available to finance a purchase.
Some RV buyers already use home equity to finance their purchases, but it has not been a common source of RV financing. Traditional HELOCs can take weeks to originate and fund, and that timing can make a HELOC difficult to use when an RV buyer needs financing at the dealership. Aven can provide a pre-qualification offer in as little as three minutes and enable qualified customers to access a HELOC in as little as three days. Customers can then use their line through an Aven credit card. For qualified homeowners, using home equity to finance an RV may reduce the cash needed at purchase and allow repayment over a longer period, potentially lowering monthly payments.
Aven provides the technology and financial infrastructure for the Forest River products as part of Forest River Financial Services, a new Forest River subsidiary designed to give its dealer network additional tools and support. The products are available through participating Forest River RV and marine dealerships in the United States.
The three Forest River products powered by Aven are:
Forest River Homeline Card
- Home equity financing and rewards for qualified homeowners making larger RV purchases
- Lines of credit of up to $400,000
- 3% cash back at Forest River dealerships on up to $50,000 in annual purchases
- Unlimited 1% cash back on all other purchases
- No annual fee and no prepayment fee
Forest River Journey Rewards Card
- Rewards and financing for RV owners, including smaller RV purchases, service and accessory purchases
- 3% cash back at Forest River dealerships on up to $10,000 in annual purchases
- Unlimited 1% cash back on all other purchases
- No annual fee
Forest River Trailhead Deposit Card
- Everyday banking, debit spending and rewards for RV owners and other customers, with no homeownership requirement
- Debit card linked to a high-yield rewards checking account
- 2% cash back at Forest River dealerships on up to $5,000 in annual purchases
- Unlimited 1% cash back on all other purchases
- No monthly account fee
The combination gives Forest River dealers multiple financial products they can offer at different points in the customer relationship, from financing a major RV purchase to rewards and everyday banking.
“The technology is what makes this model possible,” said Aven co-founder and CEO Sadi Khan. “We automate the work behind financial services, from income verification to HELOC origination and funding. This lets us combine faster access to home equity with the convenience of a credit card. With Forest River, we are putting that technology behind multiple financial products through one platform.”
The Forest River Homeline Card, Forest River Journey Rewards Card and Forest River Trailhead Deposit Card are being introduced at Forest River Expo today in Elkhart, Indiana. Forest River dealers can learn about the programs and begin enrollment this week at the event.
“Many Forest River customers are homeowners making a significant purchase, so home equity financing is a natural fit,” said Aven head of strategic partnerships Alexandra Atlas. “Pairing home equity financing with dealer rewards helps Forest River strengthen brand loyalty while giving dealers more ways to support customers at the initial purchase and throughout ownership. We see this as a model we can expand to other consumer brands and distribution networks.”
“We wanted to give our dealers another way to help qualified customers finance an RV and drive more service, parts and accessory sales,” said Forest River president and CEO Doug Gaeddert. “Putting home equity financing, rewards and banking under the Forest River brand gives dealers new tools to grow their business and stay connected with customers throughout their time with a Forest River RV.”
Learn more about Aven’s Forest River financing and rewards at aven.com/forestriver.
About Aven
Aven is building financial products for homeowners that lower borrowing costs and make banking more efficient and convenient. The company has built the first machine-banking platform, using robotics and software to automate financial services and offer lower-cost products at scale. Its flagship Home Equity Visa Card combines a home equity line of credit with the convenience of a credit card and can be fully approved in minutes. Aven also offers high-yield checking accounts, home improvement loans, rewards credit cards, digital asset-backed credit cards and other financial products. Founded in 2019, Aven has helped consumers save more than $300 million in interest costs as of March 2026.
Aven is a financial technology company, not a bank. Banking services are provided by Coastal Community Bank, Member FDIC.
Aven Visa credit cards are issued by Coastal Community Bank pursuant to a license from Visa U.S.A. Inc. Aven (NMLS #2042345) accounts are held by Coastal Community Bank (NMLS #462289), Member FDIC. Equal Housing Lender. Learn more at www.aven.com.
About Forest River, Inc.
Founded in 1996, Forest River, Inc. has evolved into North America’s largest manufacturer of recreational vehicles, cargo trailers, pontoon boats, buses, vans, and commercial vehicles. Its portfolio includes market share leaders in every category, and it is the country’s leading manufacturer of buses and vans for both the private and public sectors. Based in Indiana, Forest River has 11,000+ employees across 140+ locations in more than a half dozen states. With a commitment to excellence and a focus on customer satisfaction, Forest River is proud to be a Berkshire Hathaway company. (https://www.forestriverinc.com)
View original content to download multimedia:https://www.prnewswire.com/news-releases/aven-and-forest-river-introduce-industrys-first-co-branded-heloc-302890735.html
SOURCE Aven Financial, Inc.
