Seasoned global finance leader brings more than 25 years of experience leading complex businesses through growth and transformation
NASHVILLE, Tenn., Oct. 5, 2026 /PRNewswire/ — Asurion, a global leader in technology protection and support, today announced that Baris Oran has been named Chief Financial Officer, effective October 15, 2026. Oran will join Asurion’s Executive Committee and report to Chief Executive Officer Guru Gowrappan.
Oran brings more than 25 years of global finance and leadership experience across technology, logistics and manufacturing. He most recently served as CFO of Amrize and previously spent nearly five years as CFO of GXO Logistics, where he helped establish the Finance organization following its spin-off from XPO Logistics and supported the company’s growth as an independent public company. Earlier, Oran served as CFO of Sabancı Group and Kordsa. He brings deep experience in capital allocation, M&A, capital markets and value creation.
“Baris has a strong track record of leading Finance organizations through significant growth and transformation,” said Guru Gowrappan, CEO of Asurion. “He brings the financial discipline you expect from a CFO, but also thinks like an operator – connecting strategy, investment and execution to create long-term value. I’m excited to have him on the team as we build on Asurion’s strong foundation and invest behind our vision to become the trusted technology partner.”
“Asurion has a strong foundation, trusted partnerships and significant opportunity ahead,” said Oran. “I’m excited to join the company and partner with Guru, the leadership team and the Finance organization to invest behind our biggest opportunities and drive sustainable long-term growth.”
Oran succeeds Andrea Magyera, who announced in June her decision to step down after 17 years with Asurion. Magyera will transition to Senior Advisor to support a smooth leadership transition and provide strategic guidance.
“Andrea has played a significant role in shaping our strategy, executing key M&A and strategic initiatives, strengthening our capital structure and driving value creation across the business,” Gowrappan said. “We are grateful for her leadership and contributions to Asurion as well as her commitment to ensuring a thoughtful and seamless transition.”
About Asurion
Asurion is the leading global tech care company providing protection, repair, replacement, and 24/7 support for all the technology in consumers’ lives. With thousands of experts ready to help whenever and wherever, Asurion proudly cares for millions of customers with thousands of different devices. Asurion provides world-class customer experiences that keep tech running, with seamless, intelligent care for nearly every connected device in the home, from phones to major appliances and everything in between. Asurion is ready to help however you need it — online, over the phone, in your neighborhood, or even at your doorstep. We are a partner to the largest enterprise brands, serving over 100 clients. For more information, visit asurion.com.
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SOURCE Asurion
