Latest Product Investments & New Performance Shock Category Launch Reinforce Company’s Commitment to Aftermarket, Performance & Powersports Segments
LOS ANGELES, Oct. 27, 2026 /PRNewswire/ — Astemo Americas Inc. will showcase an expanding lineup of automotive, performance and powersports products at AAPEX 2026 while launching an entirely new SHOWA Performance shock absorber line at the 2026 Specialty Equipment Market Association (SEMA) Show in Las Vegas early this November.
Astemo continues to expand its automotive aftermarket offerings with an emphasis on several key product categories, including electronic throttle bodies, mass airflow sensors, ignition coils, and position sensors for camshafts and crankshafts. The company has broadened its aftermarket portfolio with brake calipers and brake pads. These products will be on display at the Venetian Convention and Expo Center (AAPEX booth No. V2831).
The company also will launch the SHOWA Performance shock absorber line for the 4-wheel and off-road market at its SEMA Show booth (No. 55217). Available in early 2027, the new line ranges from everyday to race-ready shocks, with applications for today’s most popular off-road vehicles and custom builds.
At the company’s AAPEX booth, a vehicle equipped with SHOWA Performance suspension will highlight the expansion into the off-road segment. Together with a full array of 4-wheel performance shock absorbers and related suspension components, the vehicle will demonstrate the Astemo legacy of performance engineering expertise through the SHOWA product launch.
“We continue to look for opportunities to expand our coverage in product categories where Astemo has deep OE experience and technical expertise,” said Ryan Pelkey, who heads the Astemo Americas Aftermarket Business Division. “Our focus is on bringing Tier 1 supplier expertise and quality, backed by nearly a century of OE experience and innovation inherited through one of Astemo’s predecessor businesses, to an expanding range of aftermarket vehicle applications and customers.”
Astemo also will showcase its growing powersports portfolio with products and technologies from its established SHOWA, Nissin and Keihin brands, including the SHOWA GRID suspension.
Two-time Indianapolis 500 winner Josef Newgarden will make an appearance at the Astemo AAPEX booth to sign autographs from 3:30 to 4:30 p.m. on Wednesday, Nov. 4. The booth also will feature a display of championship-winning Honda HRC Progressive race bikes.
Astemo continued its INDYCAR SERIES partnership with Team Penske and Chevrolet for a 15th consecutive season in 2026 as a sponsor of the Newgarden-driven No. 2 Chevrolet.
“Our AAPEX display reflects our continued investment in our North American aftermarket business,” Pelkey said. “In addition to new product introductions, we are focused on identifying opportunities to increase vehicle coverage within existing categories while evaluating additional areas for future portfolio growth.”
About Astemo
Astemo, headquartered in Tokyo, Japan, is a consolidated subsidiary of Honda Motor Co., Ltd. and a joint venture between JIC Capital, Ltd. and Hitachi, Ltd. With 80,000 employees worldwide and operations in Americas, Asia, China, Europe and Japan, the company is a global mega-supplier in the automotive industry. The Electrification Business Division, Vehicle Business Division, and Motorcycle Business Division are engaged in the development, manufacture, sales, and service of automotive parts as well as machinery and systems for transportation and industrial applications. Astemo is committed to creating a sustainable society and delivering enhanced corporate value. For more information, visit: www.astemo.com
About Astemo Americas, Inc.
Astemo Americas, Inc. manufactures and markets engine management, electric powertrain and integrated vehicle controls for major automotive manufacturers worldwide, adhering to ISO 9001/IATF 16949 industry standards. Additional information about Astemo Americas is available at https://www.am.astemo.com/.
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SOURCE Astemo, Ltd.
