As women call for an “AI wife,” Ask Proxy™ is built to carry the mental load.
SAN DIEGO, Oct. 15, 2026 /PRNewswire/ — Women don’t need another assistant to manage. They need someone else to plan ahead, anticipate needs, and think like a woman.
That’s the frustration behind a viral social media post by entrepreneur Sonia Baschez, who declared, “Silicon Valley keeps building me a husband when what I really want is a wife.“
For Christine Landis, founder and CEO of Peacock Parent, Inc., this isn’t a new problem. As she told The Wall Street Journal about CEO parenting, “The doing was handled. But the thinking was still mine.”
That’s why Landis created Ask Proxy™, a personal AI assistant by text designed to think like a woman.
An AI Assistant for the Mental Load
“Everyone is racing to build personal AI agents that do things for us at home. But who’s thinking about what needs to be done in the first place? Still women,” said Landis.
A study in PLOS ONE surveyed more than 2,200 women, and 93% reported that what makes the load heavy at home isn’t “too many tasks” – it’s the constant thinking about tasks. Now compare that with the “AI husbands” being built today.
As Katie Notopoulos wrote in a recent Business Insider article: “I still have to do a lot of work on my end to give it [the AI agent] step-by-step instructions. Basically, the same thing that happens when I ask my husband to do something and then realize ugh, it’s just easier if I do it myself.”
That’s why Ask Proxy is designed to think like a woman and anticipate what needs to happen before it reaches a calendar or to-do list.
An AI Assistant Built for Women
Ask Proxy shines as an “AI Wife” because of its database of curated experts, timely reminders, and seasonal nudges that all proactively solve the mental load. For example:
- One week before a birthday party, Ask Proxy will suggest a gift with a link
- Two days before a trip, Ask Proxy sends a packing list and last-minute travel tips
- Three months before summer, Ask Proxy curates a list of summer camps for the kids
Women are busy, which is why Ask Proxy doesn’t require users to learn AI. There’s no app or agents to train. Users simply text or wait for Ask Proxy to reach out, just like they would with a trusted friend.
An AI Assistant That Works for You
Ask Proxy is subscription-based, without advertising, paid placements, or sponsored recommendations. Personal information isn’t sold, conversations aren’t used to train public AI models, and it doesn’t scan your phone, computer, or social media.
“When women share intimate details about their lives, they deserve to know whose interests their AI serves,” said Landis. “With Ask Proxy, you’re the client. Not the product.”
“Thinking like a woman isn’t about women doing everything,” Landis added. “It’s about finally having someone that anticipates your needs and protects your time — an honest-to-goodness AI wife.“
Plans start at $29/month, billed annually. Available in the U.S. and Canada. Visit AskProxy.com or text START to (820) 732-2625. Media Kit.
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SOURCE Ask Proxy(TM)
