Tongue-in-cheek campaign for Cymbiotika’s new Beauty Peptide Complex has some fun with the science consumers care about but don’t always stop to read
SAN DIEGO, Oct. 20, 2026 /PRNewswire/ — Cymbiotika, the science-backed wellness brand known for its clean ingredients and advanced liposomal delivery systems, today unveiled “Hot Girls Sip Peptides,” a new campaign starring model and mental health advocate Amelia Gray, for its newly launched Beauty Peptide Complex. Created and produced by OBB Bolded, OBB’s branded content studio, the campaign uses humor and the conventions of beauty advertising to draw attention to the science behind the product.
Part of Cymbiotika’s larger “Science Never Tasted So Good” platform, the “Hot Girls Sip Peptides” campaign plays with a familiar reality in beauty and wellness, where the visuals often get your attention before the fine print does. Leaning into that dynamic, the film follows Gray through a series of stylized daily routines while ingredients, benefits and clinical claims appear alongside her, putting the science consumers might typically skim past right in the middle of the action.
Gray’s relationship with Cymbiotika started well before the campaign. She was already a longtime user of the brand when a mutual friend introduced her to Co-Founder Durana Elmi. During their first conversation, Gray shared that she used Cymbiotika and joked that she had been “manifesting” an opportunity to work with the brand. What began as an organic affinity for the products evolved into a relationship with Elmi and, ultimately, a larger creative partnership.
“Health and wellness have always been a huge part of my life. I’ve long been passionate about biohacking and optimizing how I look and feel, from the inside out,” said Gray. “Partnering with Cymbiotika felt incredibly organic because it’s a brand I’ve personally used and supported for years. I’m especially excited about the peptide space and its potential at the intersection of wellness and beauty. Being a model and heavily involved in the beauty space, it felt like the perfect alignment to support this product and support our overall health from maximizing skin, hair, and nails, to how we feel in our own bodies.”
Launched in September, Liposomal Beauty Peptide Complex marks Cymbiotika’s next step into ingestible beauty. The raspberry-flavored 15 mL formula combines VERISOL® bioactive collagen peptides, CERAMOSIDES™, hyaluronic acid, a tripeptide complex, zinc, copper and silica through Cymbiotika’s patent-pending liposomal delivery system. Clinical research behind the formula’s hero ingredients demonstrates progressive visible benefits supporting hair, skin and nail health with consistent daily use after 2, 4, 8, and 12 weeks.
The campaign comes during a period of significant growth for Cymbiotika. The company has posted more than 3,000% revenue growth over the past three years, sold more than 200 million packets, and has reached 80,000 total distribution points in retail. The brand has also achieved the #1 Globally Trusted Liposomal Brand designation, as rated by third-party SuppCo, as of Summer 2026. Cymbiotika has also attracted a high-profile group of investors including Hailey Bieber, the Jonas Brothers, David Grutman and, most recently, Alix Earle.
“We have always believed consumers shouldn’t have to choose between strong science and a product they actually enjoy using,” said Durana Elmi, Co-Founder and Chief Creative and Experiential Officer at Cymbiotika. “Beauty Peptide Complex brings that philosophy into a new category for us with beauty, and Amelia was a natural partner because she already used and loved the brand. As the brand grows, we want to find more unexpected ways to communicate what sets our formulas apart. This campaign plays directly into that tension. We know what captures people’s attention, so rather than fight it, we’re using it to get them closer to the substance behind the brand.”
Elmi worked closely with Gray, her team and OBB Bolded throughout development of the campaign, collaborating across creative direction, director selection, set design and prop styling. Filmed in Los Angeles, “Hot Girls Sip Peptides” will run across connected TV, YouTube, paid and organic social, and wheatpasting, with additional support spanning Meta, TikTok, Pinterest, Reddit, programmatic, and search. Campaign extensions include experiential pop-ups across Los Angeles, a hot girl hotline to share the science, and more.
The “Hot Girls Sip Peptides” film is available to watch at the campaign landing page HotGirlsSipPeptides.com, where viewers can also learn more about the science. Liposomal Beauty Peptide Complex is available at Cymbiotika.com and at major retailers including Target, ULTA Beauty, Sprouts, TikTok Shop, and Amazon, as well as Walmart following Cymbiotika’s launch there this October. Cymbiotika is also offering an exclusive three-count format at ULTA Beauty, launching in November.
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About Cymbiotika
Cymbiotika is a pioneering wellness company dedicated to creating high-quality nutritional supplements that are accessible, effective, and easy to incorporate into everyday life. Co-founded by Shahab Elmi, Durana Elmi, and Chervin Jafarieh, the brand combines advanced delivery technologies with clean, innovative ingredients to support real, measurable results. Thanks to our liposomal delivery, our formulas offer superior absorption, allowing the body to actually put those nutrients to use. To learn more, visit www.Cymbiotika.com or follow @Cymbiotika across social platforms.
For more information, contact: Cymbiotika@azionepr.com.
About Amelia Gray
Born and raised in Los Angeles, Amelia Gray is a model and mental health advocate. Since making her star-turning high fashion debut in 2021, Amelia has appeared in campaigns and across runways for many of fashion’s most revered brands, including Chanel, Balenciaga, Miu Miu, Versace, Proenza Schouler, and Givenchy. Her recent magazine covers include American Vogue, V Magazine, The Face, O32c, Document Journal, Perfect, CR Fashion Book, POP Magazine, Harper’s Bazaar France, and numerous international issues of Vogue, including Italia, France, Spain, Japan, and Mexico. In 2024, Amelia made her debut as a designer, launching a very well received bag collaboration with French brand, The Kooples. As a key voice of her generation dealing with the influence of growing up in the digital age and boasting over 1.7M followers across Instagram and TikTok, Amelia has engaged her platform to openly speak and champion the cause of mental health related issues. Amelia currently resides in New York City.
About OBB
OBB, founded by Michael D. Ratner, is the next-gen entertainment company with a portfolio of innovative, vertically integrated storytelling businesses including OBB Studios, its film, TV, digital, and podcast studio; OBB Bolded, its branded content studio; OBB Ventures, the company’s investment arm; OBB Cares, its impact practice; and Fanatics Studios, its joint venture with Fanatics creating the premier global sports and entertainment studio at the intersection of sports and culture.
Together, these businesses have generated billions of views, shaped culture, and earned industry acclaim from Cannes Lions to Peabody and Emmy Awards through projects including Who’s In My Bathroom? with Hailey Bieber and rhode, Speed Goes Pro with IShowSpeed and DICK’S Sporting Goods, Cold As Balls with Kevin Hart, A Nonsense Christmas with Sabrina Carpenter for Netflix, Justin Bieber: Our World for Amazon, The Fanatics Flag Football Classic on FOX, “The New Face of Legs” campaign with Kevin Durant for CeraVe which won 7 Cannes Lions, “Bet on Kendall” Super Bowl campaign for Fanatics Sportsbook, the “Where It All Kicks Off” World Cup campaign with Lionel Messi and Lamine Yamal for Adidas & DICK’S, and more.
OBB was founded in 2016 by Ratner alongside Co-Founder and COO Scott Ratner. The company is headquartered in Los Angeles with offices in New York, London, and a 15,000+ square-foot production and post-production facility in Hollywood, CA.
For more information, visit www.obbmedia.com or follow @obb on Instagram.
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SOURCE Cymbiotika
