AWS Marketplace engagement and propensity signals so sellers close faster with AWS behind the deal and alliance leaders capture funding before it expires.
NEW YORK, Sept. 24, 2026 /PRNewswire/ — Aithon, the only AI-native Go-to-Market (GTM) platform purpose-built for regulated Financial Services, today announced Aithon Co-Sell. Aithon connects to AWS Partner Central to bring the Amazon Web Services (AWS) co-sell motion into the seller’s workflow: AWS propensity signals and funding eligibility on every opportunity.
“Our customers’ best deals are the ones AWS is leaning into — buyers with committed cloud spend to burn down, accounts AWS has flagged as in-market,” said Nitin Gupta, CEO of Aithon. “Aithon Co-Sell puts those AWS signals next to every seller’s account and funding eligibility next to every deal, and files both into AWS Partner Central. Sellers work the right accounts with AWS behind them; alliance leaders stop leaving funding on the table.”
Today, co-sell runs outside the seller’s day. Which accounts AWS considers in-market, which buyers show a strong propensity in AWS Marketplace, and which programs a deal qualifies for all live in AWS Partner Central. As a result, sales pipeline is built without AWS behind it and funding goes unclaimed. Aithon enriches every account with AWS propensity signals, with more than 4,000 leads across roughly 900 accounts already enriched since launch. Every opportunity shows AWS’s own eligibility verdict across more than 25 funding programs, what is needed to unlock each, and submission into AWS Partner Central.
“Putting more AWS investment behind the right deals accelerates outcomes for our customers and deepens our relationship with AWS,” said Michelle Eatherton, Chief Business Officer at Liminal.ai.
“Our sellers see which accounts AWS views as in-market and how much AWS budget a deal can draw, in the screen they work every day. Deals move faster,” said Steve Herlocher, SVP Sales and Marketing at USAN.
“Co-sell has always been one of our strongest channels, and Aithon lets us scale it without adding headcount,” said Praveen Jayakumar, Co-Founder at Aivar. “Aithon surfaces the programs our deals qualify for, so our sellers can actually use the funding available to them and close faster.”
Aithon Co-Sell is available now for ACE-eligible AWS Partners selling into regulated industries. It is accessible inside the Aithon platform, in Slack and Microsoft Teams, and through MCP in Claude and ChatGPT; and is transactable in AWS Marketplace.
About Aithon
Aithon is a revenue generation platform for AWS partners. Aithon brings a full stack of GTM agents indicating propensity to buy, stakeholder insights, cloud commit, and workflows to help you generate and close new business. Learn more at aithon.ai.
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SOURCE Aithon Tech Inc
