LIMASSOL, Cyprus, Sept. 4, 2026 /PRNewswire/ — AdTech Holding and its flagship advertising platform, PropellerAds, have received Gold in the Future of Work / Best Business Strategy category at the 2026 Brandon Hall Group™ HCM Excellence Awards®. The recognition was awarded for the program “AdTech Holding Becomes Strategy-First Organization,” developed with the support of business strategy consultancy SOTA.
AdTech Holding and its flagship advertising platform, PropellerAds, have been recognized with a Brandon Hall Group Gold HCM Excellence Award® in the Best Business Strategy category, within the Future of Work program area, for the program “AdTech Holding Becomes Strategy-First Organization,” developed with the support of business strategy consultancy SOTA.
The program moved strategy from a periodic leadership exercise into a continuous operating practice. AdTech Holding established a clearer planning rhythm, focused company-level priorities and stronger ownership of measurable outcomes. Strategic goals were translated into cross-functional execution, supported by regular reviews that help teams identify blockers, test assumptions and adjust priorities as the market evolves.
The transformation also strengthened the connection between leadership decisions and everyday work. Teams gained greater visibility into company priorities, while owners of key results received clearer accountability and the authority to focus resources on the outcomes that matter most.
“Becoming strategy-first means turning direction into a shared operating discipline. We have built a system that helps our teams make clearer choices, stay aligned and translate priorities into measurable action. This recognition reflects the commitment of everyone who made that change part of how we work every day,” said Elena Dolya, Chief Administrative Officer of AdTech Holding.
“Every year, the HCM Excellence Awards remind us that innovation is ultimately about impact. The organizations recognized this year have demonstrated that great HR and learning strategies don’t just improve programs, they strengthen organizations, empower people and deliver measurable business results. We are honored to celebrate their achievements,” said Rachel Cooke, COO of Brandon Hall Group™ and HCM Excellence Awards® Program Leader
The Brandon Hall Group™ HCM Excellence Awards® recognize programs that demonstrate a clear business need, thoughtful design, innovation, effective adoption and measurable organizational impact. The winners will be honored at the HCM Excellence Conference on January 26–28, 2027, at the Hilton West Palm Beach.
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SOURCE AdTech Holding
