Strengthening Presence in More Inclusive Sizing Segment and Expanding DTC Capabilities
NEW YORK, April 1, 2026 /PRNewswire/ — Wacoal International Corporation (WIC), parent company of Wacoal America, Inc., announced today, the acquisition of agreement to acquire all of the issued and outstanding shares of Glamorise Foundations, Inc. (Headquarters: New York, U.S.; hereinafter “Glamorise”), a company engaged in the design, development, and primarily e-commerce-based sales of women’s innerwear.
Wacoal is an intimates’ category leader, and dominant premier brand in US department and specialty stores. Founded in Japan in 1949 by Koichi Tsukamoto and launched in America in 1985, Wacoal has perfected the art of intimates over the past 70 years with exceptional design, manufacturing capabilities, and business infrastructure. Fit is a cornerstone tenet of the Wacoal brand, embodied through the prioritization of technical innovation, the sourcing of high-quality materials, and a focus on the evolving consumer through millions of bra fittings on real women. The brand’s focus on fit goes beyond the product, and extends to community, through a national team of expert fit consultants who support customers with styles that work best for their body type and lifestyle.
Through this acquisition, Wacoal will further strengthen its business operations in the United States by enhancing product development capabilities in the larger band and cup size segment, building strong Direct-to-Consumer (DTC) and e-commerce capabilities, and establishing a highly profitable business platform. By leveraging Glamorise’s expertise in product development, digital marketing know-how, and proprietary e-commerce operations across the Group, the Company aims to accelerate the expansion of its customer base and enhance brand awareness, thereby driving further growth and profitability.
“We are proud and excited to welcome Glamorise to the Wacoal group. Both companies have long-shared visions for our brands and companies. Glamorise like Wacoal is driven by the desire to design and produce products that offer premium quality and superior fit, while making women feel and look their confident best. This acquisition greatly enhances Wacoal’s position and experience in the digital commerce space and enables us to serve more women than ever before,” said Mitch Kauffman, President and CEO of Wacoal America.
Glamorise Foundations, Inc. CEO Jon Pundyk, “Celebrating our 105-year legacy of size-inclusive innovation, Glamorise is proud to begin a new chapter by joining the Wacoal Group. This partnership unites our history of size-inclusivity with Wacoal’s world-renowned technical excellence and dedication to meeting the unique needs of every woman. Together, we look forward to enhancing our consumers’ lives in small but important ways every day.”
ABOUT Wacoal America, Inc.
Established in 1985, Wacoal America is the leading lingerie brand that women trust for fit, quality, and comfort for a wide range of body types from petites through I cup. Cultivated by over 30 years of expertise and dedication to their craft, Wacoal has pioneered the art of bra fitting, and today, their expert fit consultants help women find the sizes that make them look and feel beautiful. Never satisfied with the status quo, their designers keep a finger on the pulse of the fashion industry and are always looking for new and better ways to deliver beautiful bras that meet the expectations of modern women for comfort, quality, and performance. Wacoal’s commitment to women extends beyond the design studio and into the community, where they support the fight against breast cancer through their longstanding partnership with Susan G. Komen®. Shop www.wacoal-america.com or follow Wacoal on social for the latest updates: Facebook @Wacoal, Instagram @WacoalAmerica, and TikTok @WacoalAmerica.
Wacoal Media Contact:
IFP Communications
Samantha Epstein wacoal@ifpcommunications.com
ABOUT Glamorise Foundations, Inc.
Founded in 1921*, Glamorise Foundations, Inc. has long been committed to designing products with a focus on women’s natural curves and was an early pioneer in embracing size inclusivity. The company has strong expertise in developing products that fit a wide range of body types, with all bras designed by an experienced team in its New York-based studio. Throughout the development process, product quality is refined through repeated fittings on women with diverse sizes.
Glamorise is highly regarded for its exclusive technologies, including the MagicLift® wireless bra and the WonderWire® bra, and offers a range of products such as sports bras and bralettes that combine strong support with exceptional comfort. These product lines have earned strong customer loyalty, particularly among women with larger band sizes, as a brand that supports their everyday lives. Founded in 1921; incorporated in 1955.
Follow Glamorise on social for the latest updates: Instagram @glamorisebras, Facebook @Glamorise, TikTok @glamorisebras, YouTube @Glamorise, Pinterest @Glamorise, Twitter @glamorisebras.
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SOURCE Wacoal America
