Restaurant-style sticky rice ready in 12 minutes via a convenient boil-in-bag, meets the rising consumer demand for globally inspired grains and elevated at-home dining.
HOUSTON , April 1, 2026 /PRNewswire/ — Riviana Foods Inc. (“Riviana”), America’s leading rice company, announced the launch of restaurant-style Sticky Rice, the newest innovation to the Success® Boil-in-Bag portfolio, now available for distribution across the Eastern United States.
As consumer demand increases for globally-inspired meal options that can be easily prepared at home, the Success brand is meeting that need with Success Boil-in-Bag Sticky Rice. The new product delivers the authentic flavor and texture of Asian-style sticky rice in just 12 minutes after bringing the water to a boil. It’s guaranteed to always cook right thanks to Success Rice’s convenient no measure, no mess boil-in-bag. Success Boil-in-Bag Sticky Rice is the perfect base for crafting poke bowls, sushi, stir fry, desserts, and more, and accommodates all diets, including vegan and vegetarian.
“From viral recipes to celebrity-chef inspired menus, sticky rice is having a moment,” says Erica Larson, Director of Marketing at Riviana Foods. “Success Rice is making it easier than ever to make perfect sticky rice at home with its low-effort boil-in-bag. Home cooks now have a simple and foolproof way to recreate their favorite restaurant-quality dishes.”
Rolling out in April, Success Boil-in-Bag Sticky Rice will be available at select Eastern retailers and will continue to expand distribution nationwide. The product is available in a 14 oz. box with four bags (two servings per bag) and is Non-GMO Project Verified, certified Kosher and Gluten Free, and free of preservatives and additives. For store locations, visit https://successrice.com/where-to-buy.
For more information, visit www.SuccessRice.com.
About Riviana Foods Inc. and Success®
Riviana Foods Inc. (“Riviana”) is the largest processor, marketer, and distributor of branded and private-label rice products in the United States. The Riviana family of well-known brands includes Minute®, Success®, Mahatma®, Carolina®, RiceSelect®, and Tilda®. Headquartered in Houston, Texas, Riviana is a subsidiary of Ebro Foods, S.A., a company known as the global leader in rice.
The Success® product line includes pre-cooked White Rice, whole grain Brown Rice, Tri-Color Quinoa, and aromatic rice varieties such as Thai Jasmine and Indian Basmati Rice, premium Pearl Couscous, and restaurant-style Sticky Rice.
Join the Success® community online at www.successrice.com. Also, follow @SuccessRice on Facebook, Pinterest, Instagram, and TikTok.
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SOURCE Riviana Foods Inc.
