Innovation Set placement reinforces the brand’s momentum and Sprouts’ commitment to emerging wellness brands.
LOS ANGELES, April 2, 2026 /PRNewswire/ — Noot, the fast-growing non-alcoholic cocktail brand known for crafting ready-to-drink versions of the classic cocktails people know and love without the alcohol has officially launched in the United States. Beginning April 1, 2026, the brand is now available nationwide at Sprouts Farmers Market, signaling its expansion from cult favorite to mainstream retail contender. The non-alcoholic beverage category continues to surge, with global sales projected to grow more than 18% annually through 2028 according to IWSR.
Noot has quickly become a favorite among drinkers and non-drinkers alike. The brand delivers the full cocktail experience, complete with depth, complexity, and ritual while offering a refreshing alternative to sugary mocktails or spiritless imitations.
Noot has a simple, joyful premise: make drinks people actually want to drink. Each can is flavor first, bringing the familiar taste of beloved cocktails including Ginger Mule, Negroni Spritz, Gin & Tonic, Palomas and Margaritas, to life in vibrant, ready-to-sip cans. The result is a drink that delivers all the taste and enjoyment of a night out, without any next-day regret. Each can is bright, sessionable, and uplifting designed to be enjoyed at brunch, at the beach, at home, in a bar or anywhere a flavor-forward alternative fits the moment.
At the core is the NootBuzz™ blend, a precise mix of nootropics and adaptogens designed to enhance mood, sharpen focus, and keep drinkers socially switched on. With the inclusion of these ingredients, lemon balm, green tea, passion flower, green oat and schisandra chinensis, the effect is calm, confident, and in control, without the drop-off or next-day cost.
“We’re thrilled to launch Noot to the U.S. and offer a non-alcoholic drink that delivers on the taste and ritual of having your favorite cocktail,” said Christian Barton , Co-founder of Noot. “Our goal has always been simple: make drinks that spark joy. Whether you’re taking a break from alcohol or just want something refreshing between rounds, Noot is here to make life more fun.”
Following its nationwide debut at Sprouts Farmers Market, Noot is positioned for continued retail growth and consumer adoption across the U.S. The brand plans to expand its presence through additional retail partnerships and product innovation, further solidifying its place within the rapidly growing non-alcoholic beverage category.
For the latest product launches, updates, and brand news, follow Noot on Instagram at @drinknoot and TikTok at @drinknoot.
About Noot
Noot is a non-alcoholic cocktail brand creating ready-to-drink versions of classic cocktails, delivering the full flavor and experience without the alcohol. Powered by its proprietary NootBuzz™ blend of nootropics and natural botanicals, Noot offers a functional, feel-good alternative for modern consumers.
Crafted to be flavorful, sessionable, and easy to enjoy, Noot is designed for any occasion from social gatherings to everyday moments. The brand is available online and at select retailers nationwide.
About Sprouts Farmers Market, Inc.
Sprouts Farmers Market is one of the largest and fastest growing specialty retailers of fresh, natural, and organic food in the United States. Sprouts helps people live and eat better with fresh produce at the heart of the store and delicious discoveries for every dietary lifestyle. Always foraging for what’s fresh and innovative, Sprouts offers a carefully curated assortment of products that inspire wellness naturally, including organic, gluten-free, plant-based and non-GMO favorites. Headquartered in Phoenix, AZ, Sprouts employs approximately 36,000 team members and operates more than 480 stores in 25 states nationwide. To learn more about Sprouts and the role it plays in its communities, visit Sprouts.com/about.
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SOURCE NOOT
