National CBS Broadcast Delivers 36% Year-Over-Year Growth
ORLANDO, Fla., April 2, 2026 /PRNewswire/ — Major League Volleyball (MLV), the premier professional volleyball league in the United States, has announced a significant increase in national viewership for its second annual MLV All-Star Match, signaling continued momentum for the league’s rapid growth.
The 2026 AdventHealth MLV All-Star Match, which aired nationally on CBS on Saturday, March 28, averaged 562,000 viewers and earned a 0.4 rating, representing a 36% year-over-year increase. The match reached a peak audience of 672,000 viewers – an increase of 227,000 versus last season’s inaugural All-Star Match peak – reflecting growing national interest in professional women’s volleyball and expanding visibility for MLV.
Held at Addition Financial Arena in Orlando, Team Meske defeated Team Launiere in a thrilling three-set match (24–25, 25–19, 25–22), capping a high-intensity showcase that resonated with audiences in-arena and nationwide.
The telecast also debuted enhanced in-game statistics and graphics in partnership with Bolt6, further elevating the quality and sophistication of the MLV broadcast product.
“In Orlando, fans got a firsthand look at the speed, power, and intensity that define this level of play,” said MLV Commissioner Jaime Weston. “The All-Star Match made one thing clear that this is the major leagues. We’re seeing a direct connection between the elite talent on the court and the growing demand from a national audience. From our broadcast partners to the energy inside a packed arena, the momentum behind this sport is undeniable, and it’s building in real time.”
As the 2026 season enters its final stretch, teams across the league continue to battle for the chance to be one of four teams competing for the $1 million prize awarded to the postseason champion. The Match For A Million will be the culmination of the league’s championship weekend, which will be held May 7-9 at the Comerica Center in Frisco, Texas. With fan engagement surging and visibility expanding, MLV is redefining what’s possible for professional women’s team sports in the United States.
For more information, including team standings, broadcast schedules, and tickets to remaining matches, visit ProVolleyball.com or follow @mlv on social media.
ABOUT MAJOR LEAGUE VOLLEYBALL
Major League Volleyball, competing in its third season, is the longest-running formal professional volleyball league in the United States. Designed to elevate the sport through world class competition, commercial innovation, and cultural relevance, MLV brings together elite athletes, visionary leadership and global ambition. With alignment to USA Volleyball and a commitment to Olympic development, MLV serves as the premier pathway from professional play to the world stage. For more information, visit ProVolleyball.com.
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SOURCE Major League Volleyball
